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Podcasting Search Engine The Good And The Not So Good
t is much easier for
search engines to index The websites of podcasters may
text blogs than podcasts or offer direct download or
videoblogs. At present, search streaming of their files. A
engines are using link text and podcast usually features a single
the text surrounding the links to type of show with new episodes
podcasts and videoblogs as a introduced regularly or
means to index their contents. sporadically, although there are
The situation is admittedly a far podcast networks that feature
cry from the ideal but the great multiple shows on the same feed.
strides being seen in the It can be downloaded
development of technologies automatically using software
towards the indexing of these capable of reading RSS or atom
mediacasts are very encouraging. feeds.
Podcasting in Relation to Search The term podcasting is
Engines technically a misnomer as it
combines two words: iPod and
Podcasting is the method of broadcasting. It does not require
distributing multi-media files an iPod or over-the-air
over the Internet using either broadcasting. The “pod” name
the RSS or atom-syndication association stemmed from the
formats, for playback on mobile popularity of the iPod digital
devices and personal computers. audio player during the time that
This may include, but is not podcasting began. A lot of other
limited to, audio programs and terms have been suggested for use
music videos. Podcast can mean but the term stuck and remained
both the content and method of as such.
delivery while a podcaster is the
host or author of a podcast. Like any other regular websites
that aim to be found by Podcasters should also look into
searchers, search engines have building correct and valid feeds
much to contribute towards this with feed validation tools. Since
end including podcasts. Podcast iTunes do not redistribute, a
optimization can be achieved by separate feed must be built for
promoting only one feed. Many it. Doing three separate feeds –
podcasters commit the mistake of a 2.0 feed, a media feed and an
creating a podcast and then iTunes feed is ideal.
moving over to a different
management system which entails The inclusion of a transcript or
promoting a new RSS feed. This summary depending on the
usually results to a lot of podcast’s time span is needed. A
different feeds for every podcast landing page usually requires
which may be disadvantageous in just a summary which is a well
the long run. optimized page covering the
podcast’s high points. Some
Another way to get the most out search engines use
of podcasts is by optimizing the speech-recognition to determine
audio file. The findability gap the relevancy of the podcast.
should be closed since a lot of
people listen to a podcast on Quality podcasts may not be easy
their computers as well as their to find. This is especially true
MP3 players. A landing page can if the desired site is one that
be optimized for each episode of has already done the lifting for
the show as well as the category its searchers including podcast
page. Subscription information search engines, directories and
that is very visible on the round up sites. A huge variety of
landing page is highly podcasts are available in a wide
recommended. variety of genres.
The Podcasting Search Engines target="_blank"> color="#001000"
Generally, major search engines size="-2">http://Alley.com
are not indexing podcasts in a includes the very useful Top
format that is easy to find. Ten Podcasts of the Month as
However, some podcast-specific voted by listeners. The NPR
search engines seem to have Podcast Directory contains
solved some of the problems. quality podcasts in a subject
Podscope searches for the spoken directory format. The words within the podcasts href="http://Podcast.net"
themselves. Yahoo! Podcasts is title="http://Podcast.net"
very user friendly and is one of target="_blank">the more consistent and useful in color="#001000"
finding good podcasts. Singing size="-2">http://Podcast.netFish provides a whole ream of t> categorizes podcasts of
results by just typing in podcast various subjects by tags which
or bring back audio results only are available for free download.
when specified with the use of Podcast Bunker is likewise one of
drop-down menus on the top left. the best places to find quality
Other worthy research engines podcasts on the web.
includes Podzinger, Blinkx,
BlogDigger and Lycos Audio Search engines have become very
Search. useful especially to those who
don’t particularly enjoy the
Aside from search engines, search process. podcast directories are virtual href="http://Podzinger.com"
goldmines for finding good title="http://Podzinger.com"
podcasts. The Podcast href="http://Alley.com" color="#001000"
title="http://Alley.com" size="-2">http://Podzinger.com
ont> allows the user to describes the audio file’s
search podcasts in the same way general content.
as searching for anything else in
the web. A word or phrase typed Podzinger has officially ended
in will find relevant broadcasts its beta and lets users jump to
and highlights the segment of the the spot in a podcast where their
audio in which they occurred. It search term appears. This is a
is not perfect but it serves the welcome option to being forced to
user’s need at this time. It scan an entire program for
works with a speech-recognition pertinent parts such as with
software which transforms audio Blinkx. The design results to an
into words. href="http://Podscope.com" to those of Google. Podcasters
title="http://Podscope.com" can also link to a searchable
target="_blank">color="#001000" to sell sponsored links to text
size="-2">http://Podscope.comnt> and Blinkx are sites that Podzinger.
work in a similar way.
Both Podzinger and Blinkx include
Podzinger and Blinkx are search information about the source of
engines that scour audio content the podcast as well as excerpts
for keywords by translating the of text translated from the
audio into text and creating an podcast. This comes with the
index for quick searching. This added convenience of having
is a step ahead of traditional relevant search terms
search engines that can only highlighted. In this regard,
identify keywords in a podcast’s Podzinger’s information is more
Meta data such as the headline extensive while allowing users to
and introductory notes which hear excerpts and determine its
relevancy before downloading the The problem at hand for podcast
entire podcast. search is the difficulty in
finding what is really needed in
Podscope searches podcasts but podcasts. Relevant results cannot
scans only for sounds of syllable be attained without words thus
rather than full words. It has the heavy reliance on speech
operated a keyword search engine recognition software that would
for video and radio broadcast help the public search for
since 1999. By far, the Blinkx on-line video and radio content.
service is a bit more extensive Podcasts are a priority at this
as it scours thousands of podcast time due to popularity boom it is
and offers search for 1 million currently experiencing. The aim
hours of TV news video and the is to make the spoken word as
content of academic lectures. searchable as the printed word.
About the Author:
http://www.theinternetone.net
Read more articles by: Danny Wirken
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