odcasting is a relatively
new form of media. Most Source: Podgarden.com
individuals consider this
the domain of media savvy Individuals and businesses are
individuals who are bent on discovering podcasts are making
creating content to amuse the it possible to connect in a more
masses. However more and more direct and personal way with
online businesses are seeing this others.
media as a form of marketing and
business-to-business connection. In a business-to-business context
the use of podcasting is allowing
Consider this… webinars to take place that
assist in the development of new
* Approximately 10 million sales procedures and affiliate
podcasts were downloaded in 2006. marketing ideas. Podcasts are
* I n 2006, there was a 71 even allowing business owners to
percent increase in downloads in connect with associates on a
just 6 months. global scale in a way that has
* An 18-fold increase in usage is not been possible before.
projected by 2010.
* $80 million was spent in The growth of podcasting is
advertising in 2006 and $300 significant because it allows
million is projected by 2010. content to be archived for
* 20 percent-plus of Americans on-demand recall. If a business
have podcast-capable portable MP3 associate misses a life webinar
players. they can readily view an archived
* Apple's iPod is Amazon's Best podcast of the webinar to get up
of 2006 electronic device. to speed.
* The Queen of England started
podcasting in 2006. When you think about it, the
potential costs savings in a seminar, but can access the
business-to-business podcast webinar podcast when time allows.
scenario is huge.
The whole dynamic of podcasting
A podcast can be developed in a has allowed the world to shrink a
webinar environment without the bit as information is made
need for business associates to available on a global basis with
fly to a central location, rent a less reliance on world-wide
car, get a motel room and pay for travel to accomplish this goal.
meals. With a podcast this
information can be ‘broadcast’ The next time you want to bring
from a central location to your executive team together
satellite locations or from the consider using a podcast to
comfort of home. accomplish the task. The learning
curve is not significant, the
What makes this a more attractive equipment less expensive than an
proposition is it allows business airfare and you can archive the
associates to remain productive information for long-term digital
for the longest period of time storage and recall.
and in many cases they may not
need to be present for a live
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
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