reating BR (blogger not to pitch or talk about you
relations) instead of PR is and your products, services or
practically a new book.
profession, as more publicity
buzz gets started by prominent 2. Do target your pitch to the
bloggers. Publicists trying to interests and niche covered by
get media attention for a new the blogger. There's nothing a
product, book or service are now blogger hates more than receiving
pitching bloggers in addition to pitches completely unrelated to
journalists and the press. their subject.
But pitching bloggers is vastly 3. Don't send a mass mailing
different from traditional press press release.
relations. New rules apply. If
you pitch a blogger the wrong 4. Do personalize any pitch or
way, you could get written up and press release with the blogger's
publicly slammed by the blogger name, spelled correctly of
for everyone on the Internet to course.
see. So how do you go about
getting a publicity explosion 5. Don't ask for links. Invite
without it blowing up in your the blogger to review your
face? Here are a few "do's" and material. They'll do the rest if
"don'ts" for getting good blog they think your pitch is right
attention. for their audience.
1. Don't leave your pitch in the 6. Do develop a relationship with
comments of a blog post. Send a bloggers by reading and
personal email. Leave comments on commenting on their blogs before
blog posts, but only to you ever pitch them. Subscribe to
participate in the conversation, the RSS feed so you'll stay
current on blog posts. blogging feature that notifies a
blog when another blog talks
7. Know who else is talking about about them.)
you. Research your area of
expertise through blog searches 11. Don't waste bloggers' time on
on Technorati.com, something that isn't relevant to
Blogsearch.google.com, and Google their blog.
alerts.
12. Don't use crude language or
8. Offer valuable content. Don't four-letter words. We see this in
announce your product, book, or a lot in blogs written by
services as if they were the professionals who would never
greatest thing to be created. dream of using this same language
Instead tell the blogger how you in their clients' offices.
can solve a problem for their
readers. Then mention the book, 13. Remember that anything you
product or service. say to a blogger might be seen by
journalists because many
9. Build relationships. Do this journalists read blogs on topics
over the course of a couple of they cover.
weeks by participating in the
conversations on the bloggers' 14. Certainly, never chastise a
blogs. blogger for not accepting
comments at their blog. Contact
10. Have your own blog to show them by email if you have
bloggers you "get it." And use comments, feedback or praise
trackbacks so they know you're about their content.
commenting about them at your own
blog before you pitch them. 15. Don't point out typos at a
(Trackbacks are an automated blogger's blog. When we find our
own typos, we sometimes don't again.
bother correcting them, because
it would go out into the RSS feed
About the Author:
For more leading edge Internet Marketing tips go to
www.biztipsblog.com. Subscribe to The Blog Squad's ezine Savvy eBiz Tips at
www.savvyebiztips.com.To learn about using social media tools like blogs, go to
www.buildabetterblog.com. Denise Wakeman & Patsi Krakoff are known as The Blog Squad.
Read more articles by:
Denise Wakeman
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