icking a domain name Well, the obvious choice is your
should be easy, right? Why, business name, but it may not be
I'll just use my business the best. There are four
name. Not so fast, Sparky. A good significant issues to consider.
bit of thought should be given to
selecting a domain name. First, is there something about
your business name that makes
A Cautionary Note using it as a domain an unwise
choice? This situation typically
Picking a domain name is like arises if you have a long
getting married. You are going to business name or have plural
have to stick with it till the words. "Halstatt's Rip'n
bitter end. People the use your Marketing Campaigns, Inc." is
site will come to know it by the going to be a horrible domain
domain name. Repeat visitors will name. Clients are going to find
often simply type in the domain it difficult to type in such a
name to get to the site, better domain name.
known as "type in traffic". As an
example, do you search for Double letter problems are a
"Amazon" when you want to buy a second issue that is entirely
book or do simply type in unique to the Internet. What if
amazon.com? If Amazon were to Sams Salon wants to use its
change its domain name to Desert, business name as a domain? The
there would be a lot of "s" at the end of first word and
confusion. The same goes with beginning of the second can cause
your domain. Once you pick confusion. Is the domain name
something, stick with it. Samssalon.com or Samsalon.com?
Confusing your users is a bad way
Your Choices to run a site.
The third issue concerns the hear any argument or see any
nature of your site and search rolling of the eyes. The simple
engine optimization. If you are fact is that when people think of
shooting for a particular keyword sites, they always type in .com.
phrase, you may be better off Yes, there are other extensions
using that keyword phrase in your and .us, .net, .biz, etc., may
domain name. Google, for seem unique, but it kills your
instance, looks at the domain traffic. Pavlov and his dog
name when evaluating a site. If experiments had it right. People
the words in your domain name are have been mentally conditioned to
spaced with dashes, many believe type in .com, so don't select any
it will help in the ranking other ending. If you do, a smart
process. This is why you see so competitor will register the .com
many xxx-xxxx-xxx.com domain version of your name to get some
names on the net. If your free traffic. If you are really
business focuses on a very lucky, a porn site will do it!
specific area, strong
consideration should be given to Take a breath before you select a
using relevant keywords in your domain name. Like a spouse, it
domain name. can be either a good or bad
choice.
Finally, your domain name should
end in ".com" and I don't want to
About the Author:
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
Read more articles by:
Halstatt Pires
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