s I mentioned in the last people to spread your marketing
entry, I've been speaking message, which grows your
with people who are making exposure exponentially. Link
$5000 - $10,000 or more a month exchanges are a good example of
online, and I'm beginning to see viral marketing, because people
some common factors. take the link to your site and
put it on theirs. When people
You have to understand how link to their sites, they see
difficult it is to get people to yours. Then they may take your
talk to you about their link and add it to their site.
successes. They remind me of the Just for fun I ran the SEOElite
inventors I've spoken to about backlink checker on a successful
financing their products — they web entrepreneur's site. There
are deathly afraid that someone were 1498 different sites that
will steal their ideas, not had his URL in them. Not bad.
realizing that their talent is Affiiate programs are also viral
part of the success of that idea. in nature.
Sometimes it took several emails,
an IM and a lot of promises, but The guru of viral marketing has
I got people to talk. to be Dr. Ralph Wilson. You
should definitely visit his
One of the factors that struck me WilsonWeb site. There are many
very early is the fact that most terrific articles there.
of the successful people I spoke
with use some form of viral These are Dr. Wilson's six
marketing in their advertising elements of a viral marketing
and marketing plan. strategy:
Viral Marketing is a marketing 1. Give away products or services
strategy that encourages other 2. Provide for effortless
transfer to others You don't have to do anything
3. Scale easily from small to quite as dramatic, but I think it
very large would be a smart idea to come up
4. Exploit common motivations and with some viral marketing
behaviors elements for your own web site.
5. Utilize existing communication Here are a few suggestions:
networks
6. Leverage the resources of 1. Write articles and get them
others posted on free article sites.
Make the content compelling and
Viral Marketing seems to be an the title provocative and
integral part of making a lot of interesting. Make sure at least
money online. It could be as one link appears in the article.
simple as trading a small banner
or button for a directory listing 2. Install a ‘email this page
(Income: $8000 a month), or to a friend' script or plugin.
offering webmasters a cut of your There are plenty of them out
earnings to get them to your there on the Internet.
website to view your content and
then buy (Income: $4000 a month). 3. Come up with a free product,
In fact, doesn't that second utility or service that will
business model describe Chitika, promote your business, and
the ill-fated PPC network? encourage people to distribute
it. Even if you have to pay for
Multiple tier affiliate programs, one to be made, it will be worth
where you get a cut of the income it.
from people you get to sign up,
are other examples of viral 4. Write for free on a well-known
marketing. site in your area of expertise,
especially one with a newsletter
or free article distribution.
This is a terrific way to Viral marketing can make you
perpetuate your site virally. rich...I've seen the examples.
The reason is simple...you are
5. Put together an affiliate giving people something for free
program that gets your banner on that they perceive as valuable,
websites. If you have a unique and they are telling other people
utility, service or information how smart they are for getting
source, you can get webmasters to something for free. In order to
put up a small box, banner or tell other people they have to
chicklet that has a link to your mention you. It's brilliant.
site.
About the Author:
Matt DeAngelis runs AffiliateBlog.com. Matt is the former CTO of Modem Media, a pioneer in the Internet ad space. As a foot soldier in the Internet revolution, Matt devised the technology behind many of the most successful ad campaigns of the time.
Read more articles by:
Matt DeAngelis
Article Source: www.iSnare.com
