ow's that list coming results:
along? You wll recall in
the first part of this Searches done in February 2006
series I covered getting a list Count Search Term
together of ideas for your site 1104234 dog
or blog niche. Hopefully you have 225786 dog breed
a good sized list of general 183180 dog training basics
categories. The next steps 152056 dog show
involve narrowing the keywords 139072 dog breeders
and then doing some supply and 98321 dog name
demand research. 97021 dog training
91172 dog picture
There are many keyword tools out 88480 dog for sale
there. I like to use Overture's 62657 dog grooming
because it's free and easy. Keep 56907 dog gift
in mind that the numbers from
Overture are usually inflated — I edited a few like snoop dog out
sometimes a little sometimes a for expediency. I like dog breeds
lot. They fudge the numbers by and dog training [basics]. Looks
counting like queries — fly and like people are searching for
flies or affiliate and affiliates both quite a bit. Now that we
get counted as the same query. have the demand, let's go over to
Remember — they make more money Google and check the supply.
convincing their prospective
advertisers that a search term is Type in the exact search term,
popular. putting quotes around it so
Google searches for exactly what
So plug in one of the general we want. If you put in dog
search terms from your list. I'm breeds, Google returns 5,59o,000
going to try dogs. Here are the results. Look in the upper
right-hand corner for this results for Google. The KEI would
number. be 4, which is terrific.
Hmm...wait a minute. That
Ever heard of Sumantra Roy? concludes our lesson. Bye. [Sound
Probably not. He's a man who of running down the hallway and
specializes in SEO and particular door slamming]. A little nerd
keyword research. He has invented humor there.
a formula called the Keyword
Effectiveness Index or KEI to Do a few more and see what you
measure the potential of a come up with. I did dog name and
keyword. I use a simpler version got a KEI of .10, which is lousy.
of it. Here it is: I also tried dog gift, which got
me a KEI of .07.
KEI = Demand / Supply
I usually pick up the highest KEI
That is - Demand divided by keywords and plug them back into
Supply. The higher the KEI the the Overture tool and try it
better. This gives you a again.
simplified KEI that ranges from
1-10. People compare this to the Incidentally, Wordtracker does
Richter Scale, meaning that each this all for you. Try it for free
successive number is and see how easy it is. Just keep
exponentially better than the in mind that they use different
last number. sources for both supply and
demand than my example above, but
In our example above, the KEI for that shouldn't make too much of a
dog breed would be .04, which difference.
isn't that great.
So now we should have a much
Dog Training Basics yields 45,600 smaller list that has some good
prospects on it.
About the Author:
Matt DeAngelis runs Affiliate Blog. Matt is the former CTO of Modem Media, a pioneer in the Internet ad space. As a foot soldier in the Internet revolution, Matt devised the technology behind many of the most successful ad campaigns of the time.
Read more articles by:
Matt DeAngelis
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