t is important when when placing your pay per click
placing pay per click ad with Google, your ad will
advertising on the internet appear on Google’s search engine,
that you understand who will be their partners search engines and
viewing your ads. What is the their content network. Google’s
target market and demographic of partner sites include other
the audience of the pay per click search engines such as provider? Where will they be href="http://AOL.com"
placing your ads? Will they place title="http://AOL.com"
your ads on their own search target="_blank">engine site, on their partners color="#001000"
search engine sites, or even size="-2">http://AOL.comother content based websites? All a>, of these questions are important title="http://Shopping.com"
to minimize the risk of target="_blank">overspending. Remember your goal color="#001000"
is not how many people see your size="-2">http://Shopping.comad or how many people click on nt> and Earthlink to name
your ad, but how many highly just a few. Both the Google
targeted consumers will click search engine and the partner
your ad and purchase from your search engine site should provide
website. The key is not getting good returns on your investment,
the most clicks, but maximizing given of course your bids are
your conversions and your return appropriate, your ads well
on investment. written, your keywords are
targeted and your sales page is
Let’s look at an example using optimized (all of these topics
Google Adwords, since Google is are points that should be
by far the leader in pay per researched prior to starting your
click advertising. By default, campaign). If, however, you
choose not to use the partner is to build a site-targeted
search engine sites, Google does campaign, and target only the
provide an option to omit these specific sites (and even pages
sites from your campaign. within the sites) where the
demographics are appropriate for
In our Google example above, the your ads.
third place your pay per click
ads will be shown are the content This is just one example of
network. These are independent knowing where your pay per click
sites that have applied to Google advertising is being displayed.
to host Google ads on their Other popular pay per click
websites. Content advertising can choices have their own networks
be challenging and can be turned and sites. Highly targeting your
off if you are not familiar with ads by knowing where they will be
it. Again, the key is to know displayed is just one more way of
where your ads are going, and who insuring that the traffic you
will see them. In the Google receive from your campaigns will
example if you choose to use the produce good results.
content network, another option
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