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Pay For Action Adsense A Fundamental Problem
ver inventive, Google has clicks on one of the ads on your
been sending out emails to site and takes the relevant
select Adsense publishers action on the advertiser's site.
regarding a new pay for action In this case, it appears the
program. This is bad news for action is buying whatever is
publishers promoting Adsense. offered or becoming a lead. In
exchange for killing the click
If you are reading this, you revenue aspect of Adsense, you
probably know what Adsense is and apparently get a cut off the
are using it. If not, it is a commission for whatever revenue
program whereby Google allows is generated by the advertiser
sites to place ads from the from your traffic.
Adwords program on their site.
When a visitor to your site There are a number of problems
clicks one of the ads, you get a with this approach. First, Google
cut of the bid price from Google. offers no explanation of how it
It is a simple program that will account for sites that list
surprisingly generates a phone numbers for orders, a
significant amount of revenue. method used by customers that
Google can't hope to track.
Google is now beta testing a new Second, Google has offered no
version of Adsense it is calling indication of how revenues will
pay for action. While Google is be generated from sites offering
not providing much information, services such as lawyers, doctors
the program apparently is an and so on. A vast majority of
attempt to convert Adsense into people clicking onto these sites
one giant affiliate program. will telephone or email the
Instead of paying publishers for business, which makes tracking a
clicks on ads, the program will very difficult game. Admittedly,
only pay a commission if a person the program is in beta testing,
so Google may come up with to improve the site? Be honest.
solutions for all of these Perhaps you would work on it for
issues. There is, however, a more a month or so, but after that
fundamental problem. human nature would take over. We
all know of sites out there that
The pay for action program haven't been touched in years
contains one inherent flaw. It because they have so many
eliminates the motivation of the affiliates producing tons of
advertiser to have a good, fast traffic that they can just kick
site that converts and proper back and collect cash.
customer service. All indications
are the advertisers will be able I fully understand that Google is
to use the platform for free and trying to deal with click fraud,
only pay commissions to Google click bots and so on. Perhaps the
which are split with us, the pay for action program will be
publishers. If so, what the solution when it is
motivation does the advertiser ultimately finalized. Perhaps it
have to improve their site? What will be the greatest thing since,
motivation does the advertiser well, Google. My experience,
have to satisfy customers? In my however, is that a majority of
honest opinion, the answer is affiliate programs are iffy at
very little. Yes, they want to best, otherwise I would be
get more sales, but what do they promoting them instead of
really care if they are getting a Adsense!
bunch of free traffic?
Again, it is to early to draw any
If I told you I would send you conclusions regarding Google's
100,000 visitors a day and you move, but people with Adsense ads
had to pay me a commission only on their site should take notice.
on sales, how much would you work This is a fundamental change that
redistributes the risks and with Adsense for as long as it
benefits of the Adsense program. was offered, but have my doubts
I bet Yahoo is salivating about now. If I wanted to partner with
the prospects for its Publisher other sites, I would have done it
Network if Google goes ahead. a long time ago.
Personally, I planned to stay
About the Author:
Halstatt Pires is with http://www.marketingtitan.com - an internet marketing and advertising company.
Read more articles by: Halstatt Pires
Article Source: www.iSnare.com
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