|
|
|
Paul Revere Internet Marketing And The 80 20 Rule
'll bet you thought you understand its recursive nature,
knew all about Paul Revere. the "64 - 4 Rule," the "51.2 -0.8
He was, of course, Rule," "Sierpinski Triangles,"
responsible for inventing the and so on.
Internet...uh, no... sorry, wrong
turn. But, it's really not necessary to
understand all of that, anyway.
Not that he couldn't have used What you should know is simple:
Internet marketing principles, the 80/20 Rule simply means 80%
however, had the Internet been of your results will flow from
available. Putting an ad up on 20% of your efforts. That's the
Google sure would have made life simplicity of the 80/20 Rule for
a lot easier than, say, getting Internet marketing...or anything
captured by the British...not to else.
mention a greater impact, as
Internet marketing goes. Paul Revere understood the 80/20
Rule well, in concept. I bet he
But, his famous ride to awaken would have taken to Internet
the colonists has historians - marketing too.
but not marketers - utterly
baffled. Why? Let's see first the You see, historians can't
problem ... then how marketing understand why Paul Revere's ride
(particularly Internet marketing produced a word- of -mouth-
principles) solves the problem. epidemic ("buzz") and why fellow
yeller William Dawes' ride did
Most historians don't understand not. After all, Dawes traveled 17
the 80/20 Rule. Don't get me miles on horseback that night.
wrong. A lot of people don't But, almost no one from the
understand the implications of southerly circuit of towns he
the 80/20 Rule. They don't visited - towns like Roxbury,
Brookline, Watertown, and Waltham Seems unfair. Many historians
- responded to the call. lament Dawes, the unrecognized
hero. But, then again, the 80/20
That's the reason he goes as an Rule shows us that life is
unsung hero in our history. disproportionate in its results.
I am a wandering, bitter shade, That wasn't Paul Revere's only
Never of me was a hero made; ride:
Poets have never sung my praise,
Nobody crowned my brow with bays; You see, the 80/20 Rule teaches
And if you ask me the fatal us one simple lesson and
cause, I answer only, "My name ...several very powerful ones. So
was Dawes" 'Tis all very well for don't go away.
the children to hear Of the
midnight ride of Paul Revere; But The simple lesson? That's easy.
why should my name be quite Focus and prioritize on what you
forgot, Who rode as boldly and do best. Each of us is, or should
well, God wot? Why should I ask? be, a specialist in a particular
The reason is clear -- My name niche. In other words, very good
was Dawes and his Revere. History in one area - and a "duck out of
rings with his silvery name; water" elsewhere.
Closed to me are the portals of
fame. Had he been Dawes and I That was Paul Revere. As renowned
Revere, No one had heard of him, historian David Hackett Fischer
I fear. No one has heard of me put it, unlike Dawes, Revere had
because He was Revere and I was an "uncanny genius for being in
Dawes. (The Midnight Ride of the center of events."
William Dawes by Helen F. Moore
-Century Magazine, 1896). • From the Boston Tea Party to
the Revolution, committees and
congresses sprang up all over New other words, if you knew
England. Revere rode from one something and didn't know who to
city to another, bearing messages tell, you went to Paul Revere.
and linking to each other.
Consequently, he was well known. So, when the stable boy overheard
the conversation of the two
• He rode to Philadelphia from British officers, he went to Paul
Boston regularly carrying Revere.
organizational messages. He rode
from Boston to New Hampshire, When Paul Revere mounted his
from Boston to New York, and from horse that fateful night, his
Boston to just about anywhere in travels were strategic...He knew
New England. who the town fathers, militia
commanders, Minutemen officers,
• He connected people to key ministers, opposition
people, and people to news and lawyers, merchant leadership, and
events. And he did it well. While other strategically placed
80% of the leadership belonged to individuals were... and where
but one committee, he was only they lived.
one of two men who served on
almost all of the committees in Dawes did not have that gift. He
Boston. (80/20 Rule: The most was not well known. He had not
accomplish the least. The least traveled widely. Consequently,
accomplish the most.) More his efforts that night were spent
popularly known as: "If you want on arousing common folk, no
something done well, give it to a doubt, but most people didn't
busy person." know where to go, or who to
contact, or what the next step
• He was a clearinghouse for should be.
information about the British. In
Paul Revere knew the leadership. clockwork.
What they needed was what we all
call in Internet marketing, a • "Message to market match"?
"message to market match," (when They would act in direct response
and where specifically the to his focused message... and ...
British were moving).
• Call to action? "The British
Paul Revere supplied that match. are coming. Resist them...now."
The 80/20 Rule is a filter for
precision matches between effort Revere was less a rider and more
and result. He supplied that a "guided missile" that night.
filter: Specific. Targeted. Effective.
Those are the ingredients for
• Preparation and research? His successful Internet
"keywords" were people, places marketing...and the call to
and events learned over three Lexington Green that next day was
years... an 80/20 Rule "in play".
• Key knowledge? The Every Internet marketer knows
information from the stable from the 80/20 Rule, that
boy... and when the British would Internet marketing is a process,
move ... broken down into steps, each step
catering to the comfort zone of
• Strategic "niches"? Most different kinds of individuals.
"profitable" towns to alarm in The days of "one stop, one
the shortest amount of time... purchase" are over. Most people
will NOT purchase in one
• "Pre-qualified traffic"? The stop...so devise other kinds of
individuals who were prepared to response (email follow-up,
respond to his call, did so, like mini-courses, opt ins, surveys,
etc.) call ... until days later, after
Lexington and Concord were
As any Internet marketing history.
specialist knows, if people are
confused, they take no action, Yes, William Dawes was a hero.
except to leave the issue (or But, his ride took so much more
website) alone. effort, accomplished much less,
and took much longer to finish
If Dawes had had a website, they ... Mixed results, at best.
would've left it confused with no
way to respond to any call to History and Internet marketing
action. turn on hinges produced by the
80/20 Rule.
So, people didn't act under his
About the Author:
For Internet marketing training: http://www.Icanmarketonline.com.
Questions? Email: info@AandDnet.com Call Toll Free: 1866.735.5871 For Archived radio shows visit http://www.worldtalkradio.com/show.asp?sid=216
Read more articles by: Wayne Sedlak
Article Source: www.iSnare.com
|
|
