ou have a great website description must also complement
now where are the your keyword so that it
customers? reinforces your products and
services.
A great website without customers
is like a mega mall in the middle The persons who click have
of a desert with no road leading interest in your goods but are
to it. In order to sell you need still prospects. What goods are
customers, but how do you get the they interested in however. If my
traffic to your website? food site should use a keyword
phrase "oral pleasure" relating
There are numerous ways to drive to food and tastiness, I might be
traffic to your website, in this surprised to get a lot of clicks
article we shall examine the paid but no sales. Why, you might ask?
methods of getting traffic. Most likely the persons clicking
on my link got there while
1. Pay Per Click (PPC) searching for adult links for
oral pleasure.
Nothing new to anyone on the net.
Every major search engine offers Funny you might think, but
it in one form or the other. A everyday, advertisers haphazardly
great way to drive traffic to choose keywords that have no
your site. But only if you know bearing on their site. They now
how to use it. start to receive customers but
have no conversions as these were
You must select keywords that not targeted visitors. By now the
will drive traffic to your site CPC bill is high and sales are
but will not cause your CPC bill still low to non-existent.
to skyrocket without converting
prospects into sales. Your So for my food site, a better
choice of keyword would be "jerk
seasoning", and if I wanted to The type of traffic is
narrow my target market more with dependendent on where the traffic
specific searches, I would use is from. Traffic is generated
"Jamaican jerk seasoning". This from expired domains and
would be sure to send me only redirected traffic. Traffic can
targeted customers searching for also be classified into
my products. My conversion rate geographic regions and by
will be higher out of this batch shopping preferences. The more
of qualified prospects. targeted choices are more costly
but give a better quality
2. Text Ads visitor.
Advertisers can sponsor text ads If your business is in the USA
for varying periods on different selling golf shoes, a US visitor
search engines. who is a golfer is going to be a
These text ads run from as little more qualified visitor than one
as $12 per 3 month period and who lives in Bahrain and does not
give good exposure to a wide know what golf is.
market, but is again dependent on
keyword and description choices. Some traffic sites send visitors
based on auto generated views.
3.Buy Traffic This might boost the stats on
your site but will not generate
There are sites that are wholly sales. You need to ensure that
designated to selling web real people are viewing your site
traffic. The rates vary but and not automated software. If
traffic can be bought from as you are going to pay for traffic
little as $2.99 per thousand then you need to get real
visitor. traffic.
link is so far down the page that
Some websites will tell you they customers to that site will never
are sending visitors, when they have easy access.
mean hits. 1000 hits is not the
same as 1000 visitors. Everytime 5. Search Engines
a visitor comes to your site they
generate hits. Every image that Not by any means last or the
opens generates a hit. So you can least effective method. The major
see the difference between the search engines will drive most of
promise of 1000 hits vs 1000 your traffic tot your site.
visitors. 100 visitors just Google delivers at least 60% of a
might, depending on your landing sites search engine traffic, and
page, generate a 1000 hits. so websites must be optimized and
tweaked to achieve higher ranking
4. Links in the engines. Higher ranking
translates to appearing in the
Joining paid link exchanges is a first few results. the higher up
great way to get incoming links you rank and place the more your
to your site. This method until traffic from the search engine.
recently was a good enough With this method, optimization
method, but Google's recent and submission of the site is
change to its view on paid Link paramount. A good SEO can tweak
Exchanges means that less value your site to make it search
is placed on incoming links. engine friendly including
optimizing your meta tags such as
It is still a fairly valuable Keywords, description and title.
tool as the other members with
whom you link, the traffic from Coming...
their sites now have a link to Part II : Free Website Traffic
you. The drawback is when your Building will deal with the free
ways you can drive traffic to dime.
your site without spending a
About the Author:
K Valentine is owner of http://www.valenciastores.com and http://www.jamaicastores.com. You may link to this article but you may not change or reproduce it in any way without express authorization from the author.
Read more articles by:
Kimberly Valentine
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