anner ads seemed to have comparatively small pool of
gone the way of the Dodo participants. The price is right,
bird. In essence these but it never really provides the
forms of advertising on the web jump-start to a business that
were relegated to link exchange other Search Engine Optimization
programs as Pay Per Click (PPC) (SEO) strategies can produce.
advertising came to dominance.
PPC relies more heavily on target In many cases link exchange has
consumer activity and remains a been a bit like throwing darts
no-frills, cost effective way to wearing a blindfold – you never
reach targeted consumers. really know what your shooting at
and even after you’ve let go of
However, today we find Flash the dart you have no idea what,
driven banner advertising that if anything, it hit.
can be essentially a video that
makes the advertising stand out. The value behind the Google brand
allows some hope that banner ads
Google has become involved in with all their glitz and glamour
bringing banner ads back. What can provide a super-sized PPC
was once considered a dinosaur is experience that is targeted,
now getting a second look as an attractive and effective.
enhanced form of PPC advertising.
If you’re an online business
No longer does the simple PPC owner you know how important it
advertising have to be the only is to find marketing skills that
option for online business. work. You most likely are looking
for strategies that are designed
The common problem with link to assist you long-term in search
exchange programs has been that engine rankings as well as
businesses can only work with a shorter-term PPC strategies that
drive targeted customers to your soil is about to yield a living
site in the near term. plant that in turn will yield a
vegetable. The end result of your
I know it can feel a bit like spring planting won’t be realized
throwing your money to the wind until the fall.
and hoping somebody will
recognize you as the source, but PPC advertising may be a little
many times advertising just better than that, but it can
doesn’t afford the opportunity to still be a point of multiple
quantify the effectiveness of the impressions that ultimately
effort. result in a greater level of
trust that in the end results in
Advertising can be a bit like an online sale.
planting a garden. You till the
soil and add compost. Then you The question is, will banner ads
plant the seeds, weed the rows, now become a significant part of
water the soil and wait. It can PPC programs?
seem as if nothing is happening,
but underneath the ground the
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Read more articles by:
Scott Lindsay
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