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PHP SEO And Spiders Oh My
ynamic database-driven It used to be prudent to avoid
sites have become very dynamic URLs containing "? & =" -
popular, and relatively now, the search engines list URLs
easy to set up and administer, with the dynamic variables.
through the use of Content However, it is best to compose
Management Systems (CMS) and PHP them with no more than three
server-side scripting. It's also variables. Some variable-laden
possible to create a URLs may be listed, but without
fancy-looking site with little any accompanying
actual content, or automatically content/description, in the
generated code that can harm your search results... Stay tuned for
SEO, such as multiple URLs that further developments as the
display identical content. search engines refine their
methods.
Search engines are constantly
evolving and adapting in response With many hosts running the
to changes in the way information popular Apache server, developers
is presented on the web. are expanding the use of PHP by
Strategies that were once modifying the .htaccess file to
necessary to ensure inclusion of allow PHP code processing within
PHP pages are no longer required. HTML documents, and enabling
shorter URLs with fewer variables
It was once helpful to generate a by configuring httpd.conf. Your
static HTML version of a PHP page web hosting provider's support
so that all the "includes" could team should be able to tell you
be indexed. Now search spiders if these features are available
"see" all the content on a PHP for your site.
page, the same way it is viewed
in a browser. Implementing a common-sense
approach to SEO for your PHP site
requires cooperation and description and keywords have
coordination among the developer, become less crucial to SEO - but
webmaster, and web host. Beware that doesn't mean you should
of "SEO Experts" with "secret forget about them.
methods" and "guaranteed results"
- gimmicks that kludge the search The basic principles of SEO that
spider today might hurt your apply to static HTML sites also
ranking tomorrow. apply to dynamic PHP sites:
A descriptive and catchy page ● Provide engaging and
title is one of the key elements valuable content presented in an
of SEO - whether or not your site attractive design.
uses PHP - since it becomes the
linked title of your search ● Code should be error-free
engine listing. Use the name of and standards-compliant.
your site in the title to
encourage branding, along with a ● Use keywords appropriate
brief capsule about the specific to your subject matter - don't be
page. Remember that the title tempted to use "tricks" that
displays at the top of the might end up hurting your search
browser window and in the menu engine listing.
bar, so keep it brief, less than
160 characters. Avoid using ● Encourage repeat visits
identical titles on multiple with frequent updates,
pages (this can easily happen interactive features, membership
with dynamically generated sign-up, opt-in newsletters and,
titles) because they may not be if appropriate, "freebies" -
listed individually, and if they contests, giveaways, downloads
are listed separately, it's and other resources.
confusing. Meta tags for
● Encourage linking to your
site with copy & paste code. Building Dynamic Pages With
Reciprocal links build Search Engines in Mind
partnerships and enhance page http://phpbuilder.com/columns/tim
rank, but avoid hosting bulky 20000526.php3
"link farms" and other venues for
worthless web site spam. High Rankings(r) Search Engine
Optimization Forum > Technobabble
● Make use of tools > Dynamically Generated Site
provided by the search engines, Issues
such as creating a sitemap. http://www.highrankings.com/forum
/index.php?s=c5e371a3bec60ac7e650
● Educate yourself by 447c430abfd4&showforum=25
reading the search engine faqs,
as well as by perusing some Digital Point Forums > Marketing
independent forums for SEO tips > Search Engine Optimization >
and methods. PHP, HTML does it matter?
http://forums.digitalpoint.com/sh
Here are a few resources for owthread.php?t=53280
further information:
Parsing PHP in .html Files
Optimizing Dynamic Content http://www.desilva.biz/php/phpinh
http://www.highrankings.com/issue tml.html
065.htm#seo
About the Author:
Ian Wilson is a support analyst, specializing in coding and system administration, for Apollo Hosting. Apollo Hosting provides website hosting, ecommerce hosting, vps hosting, and web design services to a wide range of customers.
Read more articles by: Ian Wilson
Article Source: www.iSnare.com
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