any of us who build lightweight sleeping," you might
websites get in the habit guess that the searches are
of using the Overture actually for "lightweight
"Keyword Suggestion Tool" to do sleeping bag," but what about
keyword research. It's "hiking mountains?" That could
convenient, and one of the few reasonably be searched for both
remaining such tools that is ways. Look down the list to see
free. Be careful, though, because if other phrases are obviously
there are four problems you may alphabetized.
run into with it.
3. Misspellings are not always
1. Singular and plural forms are seperated. I searched
lumped together. I once optimized "perseverence," on Overture's
a site for "mountain hiking" research tool, an honest spelling
based on the search traffic error on my part, and saw good
indicated by Overture. I later demand. I almost optimized a page
discovered that over half of that for it before taking a second
traffic was actually for look and seeing that the results
"mountains hiking." shown were for "perseverance."
Unfortunately, the search engines You can be certain that searches
don't lump singulars and plurals, are being done both ways, but how
so those searchers didn't find many each way?
their way to my site.
4. Inflated figures. Overture
2. Alphabetizing. I hesitate to often shows more monthly searches
mention this, because it only for a keyword than other research
seems to happen occasionally, but tools show for ALL search
that makes it worse. Sometimes engines. Who is in error? Hard to
Overture alphabetizes search say for sure, but given Overtures
phrases. If you see "bag other imperfections...
keyword, and it's still free. For
Overture's Keyword Suggestion serious keyword research, though,
Tool is a fast way to learn if it's best to look to other tools.
there is some demand for a
About the Author:
Steve Gillman writes on many money-related topics. To learn more, and to subscribe for FREE to "Web Site Optimization Secrets," go to: http://www.TheMoneyMakerSite.com
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