Overture Keyword Research Problems

M any of us who build            lightweight sleeping," you might   websites get in the habit      guess that the searches are        of using the Overture          actually for "lightweight          "Keyword Suggestion Tool" to do       sleeping bag," but what about      keyword research. It's                "hiking mountains?" That could     convenient, and one of the few        reasonably be searched for both    remaining such tools that is          ways. Look down the list to see    free. Be careful, though, because     if other phrases are obviously     there are four problems you may       alphabetized.                      run into with it.                                                                                              3. Misspellings are not always     1. Singular and plural forms are      seperated. I searched              lumped together. I once optimized     "perseverence," on Overture's      a site for "mountain hiking"          research tool, an honest spelling  based on the search traffic           error on my part, and saw good     indicated by Overture. I later        demand. I almost optimized a page  discovered that over half of that     for it before taking a second      traffic was actually for              look and seeing that the results   "mountains hiking."                   shown were for "perseverance."     Unfortunately, the search engines     You can be certain that searches   don't lump singulars and plurals,     are being done both ways, but how  so those searchers didn't find        many each way?                     their way to my site.                                                                                          4. Inflated figures. Overture      2. Alphabetizing. I hesitate to       often shows more monthly searches  mention this, because it only         for a keyword than other research  seems to happen occasionally, but     tools show for ALL search          that makes it worse. Sometimes        engines. Who is in error? Hard to  Overture alphabetizes search          say for sure, but given Overtures  phrases. If you see "bag              other imperfections...                                                   keyword, and it's still free. For  Overture's Keyword Suggestion         serious keyword research, though,  Tool is a fast way to learn if        it's best to look to other tools.  there is some demand for a                                            About the Author: Steve Gillman writes on many money-related topics. To learn more, and to subscribe for FREE to "Web Site Optimization Secrets," go to: http://www.TheMoneyMakerSite.com Read more articles by: Steve Gillman Article Source: www.iSnare.com