|
|
|
Outsourcing SEO Services
nyone that hasn't heard of newcomers to outsourcing or
outsourcing by now must be contracting out have the naive
either hiding in a cave or idea they can just 'throw it over
not working in the service the fence for $4 an hour' and are
industry. Call Centers are front predictably disappointed. Indeed,
and center, but it seems the big boys are having
outsourcing is spreading to every difficulty as well. In a recent
nook and cranny of the economy. study, 'Calling a Change in the
On a recent trip to Manila in the Outsourcing Mode' surveying 25
Philippines, a job fair was held large organizations with a
for 65,000 vacancies in Call combined $50 billion in
Centers. Other statistics are outsourcing contracts found that
just as shocking. India is set to 70% a more cautious approach. One
emerge as a $17 billion knowledge in four companies has brought
outsourcing destination by 2010, outsourced functions back
states a new industry study. in-house and nearly half have
(Confederation of Indian Industry failed to see the cost savings
(CII) May 2005) Three-quarters of they anticipated as a result of
U.S. companies outsourced some or outsourcing."
all of their information
technology activities in 2004, Outsourcing, using freelancers
and that percentage is likely to and contracting out is still a
increase this year according to very viable strategy that can
Global Outsourcing Report March reduce costs and increase
2005. productivity substantially. It
just isn't quite as easy as
Outsourcing is seductive with 'throwing it over the fence!'
skilled and educated native
English speaking labor available Outsourcing SEO?
for $4 or $5 per hour. Many
In general, the more important though -- Outtask rather than
the service is to your business, Outsource.
the better to have it in-house.
If SEO/SEM is mission critical to Outsourcing vs. Outtasking
your business and you already
have qualified people on staff, Outtasking is where certain tasks
outsourcing would be a mistake. are contracted out and the main
If you don't have SEO trained function is kept in-house. This
staff, developing SEO capability option, with effective
from scratch is a long road. The management, can give the best of
learning curve is steep, and like both worlds. Examples of tasks
most skills, the very competent that can be Outtasked are Link
people are the experienced ones, Campaigns, Article Writing,
who have been doing it for years. Directory Submissions and Article
You might want to hire an Submissions.
experienced person to work for
your company and have them train Tips for Managing Outsourcing
others as part of their job. Partners
This can be difficult as well, - Develop relationships. Pay a
because generally people hired fair amount or on the high side.
into this kind of situation will Use the same person. Develop and
keep the secrets to themselves. train them.
In addition to the perennial
problem of SEO -- the really good - Spell out what you want. The
ones make too much money on their more detail and the more
own so keeping really good people specifics you can give a
is almost impossible. freelancer of what you want, the
better the finished product will
There is another other option, be. Freelancers have no
imagination and now way of
knowing what you want. They are - If you are contracting for
in a different country and articles, you have to specify in
culture -- all they have to go on advance that they will be
is what you tell them. original. And when you receive
the completed work, check for
- Keep in touch. Ask for progress plagiarism.
reports and updates. Unless you
have worked with someone and then Popular Misconceptions
hired them full-time, freelancers
are juggling different contracts. The more time YOU put into it,
Keeping in touch keeps your the better the project will be.
contract at the top. Outsourcing doesn’t mean you just
give the whole thing to someone
- Move forward in stages. First, else in the Philippines or in
do contracts. Then, all going India. The more time you spend
well, regular contracts. Next managing the project the better
part-time. Finally, after you the result.
have developed a relationship,
offer full time. When I contract for 10 articles,
I spell out exactly what I want
- Tell them what you want and including, target audience,
offer to pay a slightly higher education level, tone, type
fee in order for them to do it. (information or how to) keywords,
Writing articles especially, is suggested title and length. When
difficult to get exactly what you I get them back I read them over
want in exactly 500 words. And if carefully and edit them. If I
it’s a longer, more in-depth don't like them, I ask for a
article, that's a bonus and more re-write. Overall, it is cost
likely to be syndicated. effective, but it still takes
time. google_color_border =
"FFFFFF";
Outsourcing or Outtasking is
still work. It is just not the google_color_bg = "FFFFFF";
same kind of work. Do it properly
and you learn a valuable skill google_color_link =
that can reduce your costs "0000FF";
substantially, and increase
productivity. google_color_text =
"3E3F43";
type="text/javascript">
google_ad_width = 728;
google_ad_height = 15; type="text/javascript"
google_ad_format =
"728x15_0ads_al"; src="http://pagead2.googlesyndica
tion.com/pagead/show_ads.js">
google_ad_channel =
"3545651507";
About the Author:
Brian Stocker is an Internet Marketing professional since 1997. Visit his website for http://www.brianstocker.org Search Engine Marketing Services
|
|
