Outsource SEO vs In house SEO

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span                            absurd, but is the growth of your
class="cap">SEO is      company worth the risk.
becoming increasingly           Knowledge Versus Cost Versus Time
important to all who look to do       = Your Success

business and use the Internet as

SEO is an ever changing
a marketing tool. It is the path      business. Search engines change
in which your market finds your       their algorithm frequently and
offering. It has become almost a     new rules are put into place. One
necessity for businesses to           has to have the resources to find
incorporate SEO in to their           this information and understand
marketing plan. Many companies        how to implement the changes. An
struggle with the decision on         SEO firm is more likely to be
whether to hire a firm or conduct     aware of changes to search engine
their SEO in-house. Unfortunately     optimization protocols than an
many companies lack the knowledge     in-house individual. Many
about SEO and assume it will be       in-house individual will focus on
cheaper for them in the long run      developing and implementing your
to hire someone "in-house". For       SEO strategies but typically
some companies this may be            remain in the dark about what
efficient while others the            goes on outside your organization
overlooking the hiring of a           due to they do not work with
professional firm to SEO can be       other scenarios. Outsourced SEO
costly. It is as critical to your     professionals must perform these
business’ health as if you were       same functions while constantly
to feel that you could heal a         studying the industry, staying
fatal disease yourself because        current with changing trends and
you have access to the Internet       familiarizing themselves with the
and books instead of going to a       latest SEO techniques. It is a
highly trained physician. Now you     part of their day to day business
laugh and say that would be           and necessary if they intend to

compete in the marketplace and they do not. It will take 3 to 6
wish to survive.

months to start to truly see if

What about cost? Surely the        the individual is an asset or
cost of hiring an individual is       not. That is $21,425.76 if you
substantially less than the cost      decide to let the individual go
of hiring a company, right? This      in just the third month. Not to
is a common misconception. Let’s     include cost of taxes and
look at it this way. You hire an      benefits. And if successful, your
E-Commerce Marketing Manager          company just paid $85,703 per
whose job is to develop and           year for SEO.

implements the strategic online

The average SEO firm charges
marketing plan for an                 anywhere from $5500 to $35000 to
organization. Staying abreast of      perform the same task with a
changes in the online marketing       staff of highly trained
environment to best serve the         professionals in the area of link
objectives of the organization        building, writing, optimizing,
and adjusts plans accordingly.        web development etc, even on the
They may even be responsible for      high end you are getting a staff
overseeing other aspects of the       for the entire year for around
website such as the advertising       what it cost you to hire an
and content components. In most       individual in-house for a
cases the individual will be          quarter. And if it does not bear
wearing many hats spreading them      positive results and you decide
thin. His or her base salary          to terminate the relationship you
according to Salary.com on            will only have lost less than
average would be $85,703. That is     $10,000 if prorated based on the
$7141.92 a month and roughly $42      $35000. In most cases you can
an hour. This is for one              even get some of that back. This
individual with hopes that they       logistically saves you time and
bear positive results. Let’s say      money.

Would you agree that having        what outsourcing versus in-house
one individual do the job of five     SEO will cost. It cost twice as
is rarely a good idea? Would you      much when you do it wrong the
feel it cost effective?

first time.

Time is another concern with

Results are all that matters.
in-house SEO. Will one individual     Top rankings for phrases no one
be able to optimize multiple          is searching for means little,
pages, write content, tags, build     and shouldn't be used as a gauge
links, run reports and perform        of someone's abilities. Ensure
other SEO tasks in a timely           they can provide you with
fashion? One person can only do       keywords that work for your
so much. Would you agree that         business as well as a diverse
time is money? Most SEO firms can     plan of action.

do in a matter of days, what

What do others say about the
might take an individual weeks to     company or individual? Ask for
do. Many companies who use            references and check them. But
in-house SEO personnel spend more     even if they have limited or no
than necessary to get the same        reference don’t panic. They still
amount of work done in a longer       may know what they are doing.
amount of time. Once again you        Just test them on a small project
have one individual doing many        and see if they bear results for
tasks versus many individuals         you. This is a true way to
doing one task effectively.

measure if they work for you.

In any case, is outsourcing        There are many variables you may
the right move for you or your        not have privilege to in a
company? Whether you choose to        reference such as their personal
outsource or not, here are a few      relationship or if they were a
things to keep in mind:

part of a team that was

Do your research by performing successful but they contributed
a simple cost/benefit analysis on little.

Remember, SEO is important to      href="http://www.jazardezign.com/
your business growth and time is      seo.html">search engine
money one way or another. Do the      optimization, web design, math and ask yourself what makes      href="http://www.jazardezign.com/
sense for                             seo.html">search engine
you.

, and other >About the                            href="http://www.jazardezign.com/
AuthorInternet
id="authorbio"                        marketing services. Visit his
class="membersnoticewhite">Jeff       blog at
Beale is a marketing consultant       http://www.searchenginenewswatch.
with Jazar Dezign, a href="http://www.jazardezign.com/     http://www.jazardezign.com

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