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Organic SEO Top 10 Myths



T


here are many SEO myths         are clueless and many a times     
circulating on the              spread their ignorance to other   
Internet. These                 newbies on blogs and forums and   
misconceptions are often crazy        create a ripple effect of newer   
and while some are based on           myths. Here, I am making an       
partial reality, others have          attempt to discuss and clear the  
spread due to the lack of being       top 10 organic SEO myths:         
proved wrong.                                                           
                                      Organic SEO Myth 1: You must      
Here is an example: Let’s assume      submit your website URL to search 
you make a change to your website     engines. Once upon a time, this   
content. Maybe after a few days       could have been the “in” thing.   
you notice that your Google           But since the past 5-6 years it   
ranking for a certain keyword has     has become unnecessary.           
altered. Now, it would be natural                                       
for you to assume that your           Organic SEO Myth 2: In order to   
content change had led to change      get better ranking, you           
in ranking. However, it may not       absolutely need a Google Sitemap. 
be true. Your ranking could have      It’s partially correct. However,  
changed due to several reasons,       if you have built your site       
and may have absolutely nothing       properly (ensured its             
to do with the changes made to        crawler-friendly) you don’t       
the content.                          require a Google Sitemap. That    
                                      being said, having one won’t hurt 
Of course, this action of mixing      you and you can even use other    
up the cause and effect is a          Webmaster Central tools offered   
common error on the part of new       by Google, but this doesn’t       
SEOs. Well, if it were limited to     guarantee higher ranking.         
just their work, I wouldn’t                                             
really mind it. But these guys        Organic SEO Myth 3: For higher    



rankings, update your website         mandatory. It’s advisable to read 
regularly. Regular updating of        them, however just don’t do any   
your content pages may certainly      thing purely for search engines   
increase the crawl rate for           and you’ll be fine.               
search engines, but not your                                            
website rankings. Only update         Organic SEO Myth 6: Buying links  
your website content it is            can lead to banning of your       
necessary and not because search      website. It is partially true     
engines will like it any better.      again. Google doesn’t like to     
As a matter of fact, the highest      count paid links as votes for a   
ranked websites on Google are         website page. Mostly Google is    
those that haven’t been updated       unable to find out if the links   
in years!                             are paid for, but even if it      
                                      does, it won’t count the links.   
Organic SEO Myth 4: PPC (pay per      Google won’t ban your website in  
click) ads can help or hurt           any case. A quick update, Google  
rankings. What amuses me most is      has made it easier to report paid 
that several people believe that      links in sites that are unrelated 
participating in Google AdWords       to your site. Thought the         
campaigns will hurt their organic     reasoning is yet unclear and best 
SEO ranking, while many other         practice should tell you don’t    
believe that PPC will spike the       buy links in unrelated site to    
traffic and up the ranking. All I     your theme.                       
can say is that neither of this                                         
is true!                              Organic SEO Myth 7: Header tags   
                                      or H1 should be used to ensure    
Organic SEO Myth 5: Not following     high ranking. There is no         
guidelines on Google will ban         evidence to prove this. However,  
your website. Google’s guidelines     this is one of the most common    
are common sense but not              myths. You can reach top Google   



positioning without H1 but they       tails. You can include these      
certainly don’t hurt so use H         keywords in blogs or even an      
tags correctly.                       article, but that is not really   
                                      optimization.                     
Organic SEO Myth 8: Meta keywords                                       
tag need to be used on your page.     Remember don’t go spreading any   
The fact is that a Meta keyword       SEO myths that you believe may be 
tag was introduced to use             true. Test it yourself several    
keywords that are NOT on the site     times on different websites       
page already! However, this tag       before reaching any conclusion as 
is ignored by Google in any case.     there are other factors involved  
                                      as well.                          
Organic SEO Myth 9: The SEO copy                                        
should be 250 words in length.                                          
250 words is not really an             optimal number nor is it specific     type="text/javascript">                       
google_color_border =                                             
"FFFFFF";                                                 
                                                                        
google_color_bg = "FFFFFF";                                            type="text/javascript"            
google_color_link =                                               
"0000FF";                                                         
                                      src="http://pagead2.googlesyndica 
google_color_text =             tion.com/pagead/show_ads.js">     
"3E3F43";                                                               
                                                          
google_color_url =                                                
"3E3F43";                             
              
                                      




About the Author:

Seomul Davis is a senior SEO Services expert with "SEO 1 Services" an internet marketing company specializing in Search Engine Optimization.

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Read more articles by: Seomul Davis

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