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Organic SEO
hen people refer to service. Neither approach is
"organic SEO" (search invalid (as I have said many
engine optimization), times before, there is nothing
they almost always use it as a illegal about violating a search
blanket term to describe the engine's terms of service), and
unpaid, algorithm-driven results both can achieve high rankings.
of any particular engine. But a search engine optimization
However, a sophisticated search company that takes the word
engine optimization company will "organic" literally believes that
often take the meaning of the "Black Hat" approach is
"organic" one step further. To anything but "organic SEO."
such companies, the description
of "organic SEO" is not limited There's an "old" saying in the
to what shows up in the "natural" SEO industry that "content is
search engine results - it king." This is not necessarily
includes the methodologies used true. In my experience, good
to achieve such rankings. content is king. Study after
study has shown that when people
A search engine optimization use search engines, they are
company usually falls into one of primarily seeking one thing:
two camps. A "White Hat" search information. They are not seeking
engine optimization company will to be impressed by fancy flash
use a largely content-based sites. They are not looking for a
approach and will not violate the virtual piece of art. A search
terms of service of the major engine optimization company that
search engines. A "Black Hat" is truly practicing "organic SEO"
search engine optimization recognizes this fact and will
company will use a largely refuse SEO work when prospects
technology driven approach and insist that content addition is
often ignore the terms of not an option. "Artificial SEO"
firms, which embrace a technical "organic SEO" will look at the
loophole philosophy, will allow a website itself and say "how can
company to leave its website we make this site something that
exactly as it is, because the other sites would want to link
work that such firms do is by and to?" A search engine optimization
large technical and is designed company using "artificial SEO"
to trick the engine into showing will ask "how can I get links
content that it would not pointing to this site without
otherwise. Certainly, there are adding anything of value to it?"
acceptable (from the engine's The latter approach usually leads
standpoint) technical aspects to reciprocal linking schemes,
that any good search engine link farms, the purchase of text
optimization company will use, links, and more - anything save
such as relevant page titles and for making changes to the website
meta tags. But there are many that entice others to link to the
more unacceptable technical site without the link being
methodologies than acceptable reciprocated, without paying the
ones, including cloaking, website owner, or without asking
redirects, multiple sites, "pretty please."
keyphrase stuffing, hidden links,
and numerous others. A company There is a stark contrast between
practicing "organic SEO" will "organic SEO" and "artificial
avoid these. SEO." Of course, any decent
search engine optimization
As any search engine optimization company will make certain that a
company knows, inbound links are site is listed in all the popular
critical to the success of an directories, such as the Yahoo
"organic SEO" campaign. But there Directory, the Open Directory
are different ways to go about Project, and Business.com. A good
it. Firms that practice true search engine optimization
company will also continually engines altogether). It is not
seek any industry specific uncommon on the search engine
directories where your site forums to see the owner of such a
should be listed. But truly using search engine optimization
"organic SEO" means evolving your company threatening to "sue
site into something that holds Google" over a recent update. Not
actual value to your prospects. uncommon, but always amusing.
In my opinion, this is much more
beneficial in the long run than There is, with only a few
the artificial methodology of exceptions, a common denominator
trying to garner incoming links in the websites that remain
that the site does not truly highly ranked throughout these
deserve. algorithm shifts. They offer
something of value to their
Search engines change algorithms visitors and are considered a
frequently, and for two reasons. resource for their industry.
One is, of course, to improve "Organic SEO" practitioners
their results based upon their generally do not have to worry
most recent user studies. The about going back and redoing work
other, which is obviously because of an algorithm shift.
related, is to remove sites that While an "artificial" search
are ranked artificially high. engine optimization company
Such updates raise panic in the desperately tries to re-attain
SEO community - particularly the rankings it lost for its
among "artificial SEO" clients (or to get the sites
practitioners who have just re-included in the search engine
discovered that their most recent at all) because it was dependent
and cherished trick no longer on technical loopholes that have
works (and may have gotten their now been closed, "organic SEO"
clients' sites removed from the firms continue adding valuable
content to a site, strengthening individual product or service
its value and bolstering its pages. This means that with
rankings. "organic SEO", you'll get the
best of both worlds. You'll reach
A common argument from companies people early in the buying cycle,
when advised by "organic SEO" educate them, and steer them
practitioners to take this toward your solution by using
approach is "we aren't trying to your website instead of your
provide a resource for our sales personnel. You will also
industry - we are trying to sell reach the low hanging fruit
products or services." This is, because your individual product
in my opinion, shortsighted. or service pages, which are
Remember, you are trying to reach intended for people who are ready
prospects in all stages of the to buy now, will get a
buying cycle, not just the low significant rankings boost.
hanging fruit ready to buy now.
Let your website be their Search engines conduct very
resource to learn about your expensive and frequent studies on
industry, rather than your what their users want to see when
overpaid salesperson. Prospects they enter search queries.
are very likely to call you when Obviously, no company has a more
they are ready to buy - after vested interest in serving up the
all, you've done so much for them type of results that their users
already! want than the engines themselves.
"Organic SEO" firms will take the
In addition, taking advantage of "piggyback" approach. A search
"organic SEO" to make your engine optimization company that
website an industry resource uses "organic SEO" will try to
provides a tremendous natural learn what the results of these
boost to your rankings for your studies were by examining the
sites that figure prominently in experience once a user gets to
search engine results over long the site, it will defeat the
periods of time. In this way, the original purpose. You may get
search engine optimization plenty of visitors, but a large
company is using "organic SEO" to percentage of these will be
make the website not only better short-term visitors who do not
for search engines, but also for find what they want on your site
the user- presumably, the and back out without a second
engine's internal research has thought. The search engine
shown that these sites have what optimization company did not
their users have consistently "piggyback" on the engines'
desired, study after study. research to learn what type of
"Artificial SEO" practitioners content users wanted to see when
have no real interest in these they entered their query.
studies- they are instead
expending a great deal of energy A search engine optimization
finding the next technical company that takes a true
loophole to exploit after their "organic SEO" approach will
most recent one has failed. actually take the Merriam Webster
definition literally. A good
The latter approach can make website does have the
results erratic, but it also characteristics of an organism
raises a larger issue - the goal and does develop in the manner of
of the campaign. If an a living plant or animal. It
"artificial" search engine builds upon itself. It learns how
optimization company finds a it should behave for its own
temporary loophole in an benefit. Most importantly, it
algorithm that brings your site establishes its territory at the
to the top, but does not take the top of the search engine results.
time to delve into the user And as the organism thrives,
artificial machine after machine
fades into obsolescence.
About the Author:
Scott Buresh from Medium Blue
Article Source: www.iSnare.com |
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