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Optimum SEO Keyword Density A Real Life Case Study
o you've built your example, if your page has 100
website, you know what words, and your keyword phrase
keywords you want to target appears 5 times, its density is
(i.e. what words your customers 5%. So when you hear someone say
are searching for), and you're "keyword density", that's
ready to write your copy. You've normally what they're talking
been told that you should use about. (TIP: You can
your keywords frequently so that automatically check the keyword
you appear in search results for density of your page at
those words. But what does http://www.live-keyword-analysis.
"frequently" mean? com.)
How many times should you use However, there is another, more
your primary keyword? This case complex measure of keyword
study helps answer that question. density which takes into account
the text components in the HTML
Some background on "Keyword of the page (i.e. the meta tags:
Density" Title, Keywords, Alt Text,
Description, and Comments). When
In order to understand optimum using this measure, you don't
keyword usage, we first need to just count the words your visitor
have some way of measuring sees; you also count the words in
keyword frequency. In the Search your meta tags. For example, if
Engine Optimization (SEO) world, you have 100 words on your home
frequency is actually referred to page, 10 words in your Title tag,
as density. Keyword density is a 20 words in your Description tag,
measure of the number of times 70 words in your Alt tags, and 10
your keyword appears on a page words in your Comments tag, your
expressed as a percentage of the total wordcount for the page is
total wordcount of that page. For 100 + 10 + 20 + 70 + 10 = 210.
Similarly, when counting you're talking about when you're
keywords, you don't just add up talking "keyword density". But
the number of times a visitor let me reiterate; mostly when
will see your keyword, you also people talk about keyword
count the number of times that density, they're talking the
keyword appears in your meta simple measure.
tags. For example, if your
keyword appears 5 times in the What is the optimum keyword
home page copy, 3 times in the density
Title tag, 5 times in the
Description tag, 30 times in your And now down to business... What
Alt tags, and twice in your keyword density (of either kind)
Comments tag, your total keyword should you be targeting on your
count is 5 + 3 + 5 + 30 + 2 = 45. website?
So with a total wordcount of 210
and a keyword count of 45, your There's a lot of debate
keyword density is 45/210 x 100 = surrounding this issue because
21%. It is argued that this the search engine companies don't
measure of keyword density is disclose the details of their
more relevant as the search algorithms (as that would allow
engines measure density in this people to abuse the system).
fashion. (TIP: You can Instead, people working in the
automatically check the keyword SEO world are left to figure it
density of your page using this out based on their experience.
more complex measure at
http://www.gorank.com/analyze.php A recent article by respected SEO
.) and Blog expert, Wayne Hurlbert,
(see
As you can see, you need to be http://www.webpronews.com/news/eb
very aware of which measure usinessnews/wpn-45-20050501Keywor
dDensitySEOconsiderations.html) density discussed above, the
suggests that Google sees pages average keyword density of my
with a keyword density of greater copywriting website is 1.9%.
than 2% as spam. It was this Using the complex measure it's
article which prompted me to 4.9%.
analyze the keyword density of my
copywriting website. Keyword density range: Using the
simple measure, my density ranged
CASE STUDY from 0.4% to 7.6%. Using the
complex measure it ranged from
The Website: This case study 1.6% to 17.5%
analyzes the website for my
advertising copywriting and SEO Some comments on the figures
copywriting business, Divine
Write - • The figures and corresponding
http://www.divinewrite.com. For ranking detailed in this case
my primary keyword, my site is study may not be directly
now on page 1 of Google.com (out relevant to every site. There's a
of approximately 900,000 search lot I don't know about the
results). algorithms and there are bound to
be other factors at play which I
Number of pages on site: At the don't know about.
time of writing, my website
contained a total of 53 pages. • With regard to Wayne
Hurlbert's article, it would seem
Primary keyword phrase: that he is referring to keyword
"copywriter" density as calculated using the
simple method discussed above.
Average keyword density: Using
the simple measure of keyword • The range figures are
noteworthy because they suggest ranking in Google.com (assuming
that you don't need to be you have enough quality backlinks
paranoid about having some pages - see
with a very high density and some http://www.divinewrite.com/SEOCEO
with a very low density. .htm and
http://www.divinewrite.com/seoart
Conclusion icles.htm for more information).
A simple keyword density of 1.9% Happy SEO writing!
can be enough for a first page
About the Author:
* Glenn Murray is an SEO copywriter and article submission and article PR specialist. He is a director of article PR company, Article PR, and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details.
Read more articles by: Glenn Murray
Article Source: www.iSnare.com
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