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Optimizing Adsense By User Behaviour
f web surfers behaved all
alike, if there were strict Several groups of variables that
patterns in users' influence users' behaviour can be
behaviour, wouldn't all identified:
publishers be on a sunny beach
right now, with a fancy-colored * Components of the mental
cocktail, worring not about processes involved while
AdSense™ optimization matters? searching and browsing on the
Internet: attention, awareness,
Web user's behaviour depends on language, mental imagery etc.
two main groups of variables: the * The behavior of websurfers is
user-related one and the influenced also by their
website-related one. subjective approach to matters,
determined by temperamental
A) User-related Behavior characteristics, such as mood,
Variables patience and their purpose and
degree of interest.
Though people react very * Also, users act differently
differently at various stimuli, varying with how used they are to
we can identify some web surfing.
peculiarities specific to web
surfers. The behaviour is much Let's see how we can tweak our
like yours. Have you considered websites to turn these to our
watching your own actions while advantage (and turn visitors into
surfing on the web? This might "clickers"):
help if you want to improve your
site's appeal to readers, 1. Mental processes
especially if you sell something
or if you want your visitors to Attention - The web
click on your ads. designer keeps the tools to
direct readers' attention. A effective mostly with advertising
simple design, without that builds brand awareness,
unnecessary loading will prevent based on image impressions.
the reader from being distracted
by unimportant elements. The ads Mental Imagery - Again, a
placement must be done pleasant, uncluttered design, a
strategically, in a place balanced look of the page
impossible to overlook contribute to a positive
(recommended in the first perception of the page from the
paragraph, usually in the part of the reader and to a more
upper-left area). Pictures and open state of mind. A
graphics are considered professional layout is important.
attention-grabbers and will also It inspires confidence, people
be considered when choosing your don't want to purchase from a
ads' placement. just any backyard business.
Awareness - This is a very 2. Subjectiveness
debated topic. Opinions differ on
readers' ads awareness. Some Patience - A golden rule:
sustain that the more blended don't abuse your readers'
into content, the better, others patience (for they usually don't
say that this formatting will have one)! Web pages must load
induce the readers the feeling of quickly, ads must not be placed
being "tricked" into clicking on in readers' way and should be
ads, which they resent. I incline kept to a reasonable number.
to say that blend-in ads work
only for very well targeted ads, Purpose and Mood - Are
coming naturally as if belonging more related to the topic of your
to the content. Positioning ads site and the type of content you
outside the content area would be publish. The idea is that users'
purpose and mood can be
influenced by copy. B) Site-related Variables
Degree of Interest - The type of the site and the
Besides relevant, good content, topic attract visitors with
that answers questions, the different interests with
reader's interest is influenced different behavioral patterns.
by involvement and interaction.
Keep your reader involved, 1. Site Type — Readers vs
integrate your ads into an Browsers
interaction environment: these
will work wonders on your CTR. Whether the visitor is a "reader"
or a "scanner/browser" depends
3. User's Degree of also on the site type — content
Acquaintace with Web Surfing and topic. Generally, readers are
regular visitors while "scanners"
Net savvy users have developed are the ones who look for
certain immunities, such as information and will not spend
ad-blindness. These are less too much time on the same site.
likely to click on any ads. Site topic and content are most
Customizing ads for this type of times factors in bringing more
readers means harder work; the "uniques" or more regular
result must be ads of high visitors. Though not as a rule,
relevance (and remarkable ad these apply to many sites:
texts!), with an aspect as close
to the rest of the page as Sites Attracting Unique
possible, as if they were a Visitors - These are mostly
natural continuation of your commercial sites, content sites.
ideas. Important! avoid default Statistics say that unique
formats. visitors are more likely to be
your clickers, for regular "browsers". Use ad placement and
readers are more used to your ad customization techniques that
pages' look and your ads. apply best for this type of
Contextual advertising works well users.
with these sites. If you're
headed for unique visitors, make Sites with Regular
your site "SE-friendly". They Visitors - These are mostly
come mostly from search engines forums, blogs and news sections
and are said to be (though news are somewhere in
"pre-qualified" clickers. So, between). If you own sites with
your efforts should be directed many bookmarks, that attract
towards keywords and keyword especially repeat visitors, then
phrases optimization. The ideal either you will be very
would be to go beyond the imaginative in customizing your
technicalities, that is finding ads and finding new ways to
out what are the most searched interest your readers into
for keywords in your area of clicking or if not the case,
preoccupations and try to find better use CPM based advertising.
out why these are popular, try to Brand bulding/reinforcement
find a behavioral pattern. This advertising works better in this
can be achieved by statistics and case.
analysis. Find out some niches in
your area and the users' 2. Site Theme Relates to
behaviour within them — that Visitor's Mood and Purpose
is, lists of searches and then
see what is it customers want. Commercial Sites - Sites
This will solve your puzzle and selling and promoting products
give you exact hints towards what are more suitable for CPC
works best for your site. Keep in advertising. By their specific,
mind: unique visitors are mostly this type of site will attract
visitors looking for a specific containing information that is of
product/service/business high interest and relevance for
opportunity. Thus, users are more the reader, within an easily
in a buying mood, are looking for manageable structure and good
a way to spend their money targeting on a specific theme are
profitably. These are clickers. imperatives. On one hand these
mean bulding confidence, the
Content Sites, Blogs, first step in selling. On the
Forums - Unless you market other hand they will attract
specific products, your readers well-targeted ads, more likely to
will land on your page without interest your reader.
the express purpose of buying
something. However, you can Great content will give you
influence your reader's mood and credit to your reader. Once
needs thru witty, sales-directed you've gained trust, it's easy to
copywriting. You just need to direct your readers: you just
know some basic things that sell. give recommendations and the
One is that people are more results will appear. (Avoid being
likely to buy from persons they too explicit in recommendations,
know, like and trust. though — for example, directing
readers towards clicking on ads
So, what will help you build is against AdSense™ Program
these? Good content and Policies.)
structure. Especially with
content sites, these are With blogs and forums, it is a
fundamental issues to focus on different story. Not all forums
(unlike commercial sites that and blogs are accepted for
focus more on products). Good AdSense™ (or even if accepted,
content, profesionally written they must be also profitable).
and formatted for the web, Only genuine, specifically-themed
blogs and forums, with highly they have what is very difficult
interesting content are suitable. for others to achieve: reader's
These conditions being fulfilled, trust, liking and involvement.
forums and blogs are perfect as a
source of advertising money —
About the Author:
http://www.adsensehowtos.com is a complete how to guide where you can find practical advice on boosting your CTR and Google Adsense revenue.
Read more articles by: Richard Warren
Article Source: www.iSnare.com
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