unning a pay per click Your web site title is the first
campaign can be a valuable, thing the searcher sees. Make
fast source of online sales sure it matches what your web
- but it can also cost you a lot site offers or else you'll tick
of money if you don't know what your searchers off - and that's
you're doing. Many pay per click not a good way to start a
newbies sign up with a ppc search potential customer relationship!
engine and end up spending lots
of money very fast - without (How many times have you been
making a single sale. looking for something and clicked
on a title only to find a porn
That's not how it should go - pay site or a get-out-of-debt-fast
per click advertising is a site...talk about bad Internet
valuable way to make lots of etiquette!)
online sales. I have several
websites that ONLY receive pay Also, try to put the relevant,
per click traffic and they make most popular keywords in the
sales on a consistent basis. title. Titles with keywords in
them have been proven to get up
The problem is that you have to to 50% more click-throughs.
know what you're doing. With
that in mind here are 3 quick and If you can, write a title that
easy tips to help you get the lists a benefit to the customer
most from your pay per click or evokes curiosity. Titles with
campaign: benefits will pull more
click-throughs than stale,
Tip #1: Pull Them In With An factual titles.
Attention-Getting, Optimized
Title "Shed Pounds Fast With Celebrity
Diet Secrets" will always beat
"The Diets Of Famous People". your perfect customer criteria so
One lists a benefit while evoking be as specific as possible about
curiosity - the second just what your website offers them.
evokes minor curiosity.
Don't just say "A website that
Test different titles and see sells a variety of cheesecakes"
which ones pull a higher click Pre-sell and pre-quality your
through rate. You'll eventually traffic with a description like:
find one or two titles that pull
in the most clicks (as well as "Gourmet New York Specialty
the most sales) and you'll cheesecakes sold exclusively
probably want to stick with online. From Chocolate Brownie
those. Cheesecake to Bailey's Irish
Cream Cheesecake. Check out our
Tip #2: Use Your Description to online catalogue if you want to
Pre-quality and Pre-sell serve your guests something
heavenly!"
If the searcher gets past the
title to the description you're Makes your mouth water already
doing well...but you have to hook doesn't it? And chances are that
them with your description. someone only looking for a free
Again, make sure the description cheesecake recipe won't click
elaborates on the title and tells through so you've prequalified
your searcher EXACTLY what they your traffic and your conversion
can expect. rate will go through the roof!
This is also a way you can Tip #3: Think 'Niche' with your
further 'pre-qualify' your keywords
traffic. You don't want to spend
money on people who don't fit Unless you are Weight Watchers or
Jenny Craig, chances are you
can't afford to spend $5.00 on So those are 3 tips to get the
the word "diet". That's ok - you most from your pay per click
don't have to. campaign. By grabbing customers
with an attention getting title,
You can pick up a huge variety of prequalifying them with a
more specific keywords that detailed description and choosing
probably very few pay per click niche keywords, you're sure to
competitors have bid on (for get ready-to-buy traffic for
example, what about 'heart pennies per keyword.
healthy diet'?)
Good luck and may you make
Just make sure to do your millions with your online
homework and remember to get the business!
misspellings people use also.
About the Author:
Kathryn O'Neill is contributing writer for Pay Per Click Success - a website dedicated to helping you get the most for your pay per click dollars.
For more free articles and money saving tips, visit: http://www.payperclick.homestead.com
Read more articles by:
Kathryn O'Neill
Article Source: www.iSnare.com
