Wisdom is knowing what
path to take next. 3) A rank is determined for your
Integrity is taking it. - website based on pertinent
Robyn Elpruhzlein keywords or phrases.
The field of online marketing is 4) A rank for your website is
a diamond with many facets the further enhanced by the number of
trick is finding the right links from other web sources to
sparkle on a well-traveled path. your web page the more
reputable the linking sources the
Marketing your website greater weight in site ranking.
An important tool is Search 5) The use of a specific keyword
Engine Optimization. This is or phrase will also increase your
typically done through a targeted ranking if those exact words are
use of keywords or phrases that typed in the search window.
visitors may likely use when
conducting an online search. By 6) It may not seem fair, but a
going directly to the source (in site with a greater overall
this case Google) we can learn a reputation or that has been in
few things about how websites are existence for an extended period
ranked. of time is typically given more
weight in the ranking process
1) A web crawler (Googlebot) than a newer site.
indexes the pages of your website
for ranking purposes. 7) Once Google completes their
scoring process for each page,
2) An index is created for each based on keywords or phrases, the
page that allows the search to be rankings are adjusted on their
performed more quickly. search engine.
Never allow your site content to
What have we learned? remain static. Continually work
at adding reputable and solid
The primary lesson for online content that will be advantageous
marketing is that optimizing your to your visitors and ultimately
website is a long term objective. to your site ranking.
Keywords and phrases play an Avoid overstuffing articles with
important role in site ranking. keywords or phrases in an attempt
to gain a higher ranking. Google
Encouraging other sites to link indicates they ultimately
to yours is a positive way to penalize these sites when such
increase your search rank. spamming techniques are
discovered. Some site owners have
By understanding the method one even added invisible keywords to
of the more famous search engines their site to increase their
use to rank sites you can learn rankings. This path may work in
to patiently work to establish the short term, but damages your
your websites as reputable and ranking and does a real number on
fully optimized. your perceived integrity.
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of http://HighPowerSites.com and many other web projects. Get your own website online in just 5 minutes at http://www.HighPowerSites.com
Read more articles by:
Scott Lindsay
Article Source: www.iSnare.com 
