onsumerism is the public point where they can just sell
face of capitalism. out of stock and charge just
Ultimately, everyone is a enough to attract hoardes of
consumer regardless of the hungry consumers.
political system in position -
even communists had to buy So how do they make lots of cash
things. But, consumerism has and still beat their competitors?
reached giddy heights in the One way is to offer coupons. Give
"West", where the culture itself 5% off and they'll start to
is one of "I want". Perhaps a attract a whole lot of consumers
more recognizable face of this is eager to take advantage of them
the "one up on the Jones'" (the real question is, who is
ideology - the Jones' have a new being taken advantage of?).
car, then you had better get the Another method is the rebate,
next model. which it should be said, not
everyone fills out and sends back
Retailers have the bottom line in in. They make a lot of money on
mind of course, their goal is to attracting people via rebates but
make as much profits as possible who don't actually send them in.
while attracting as many
consumers as possible. Enter the Internet. Now,
Traditionally this is a razor's retailers see a way to make even
edge - if they charge too much more money, and to cut out the
for an item there will be other middle men. By placing all their
retailers who offer it at a stock on websites, and offering
reduced price, thus their profits coupons to fill in at order time,
dip. If they charge too little they don't have to operate
they will be swamped with stores, pay salespeople and
consumers and sell out of their staff, pay electricity bills,
stock. They have to find that rent etc., The order gets filled
in online, and shipped directly Or rather, are consumers becoming
from warehouses, what a money more receptive and savvier than
saver! Take a look at sites like before? Rather than having to
www.streamsofgold.com and fill a form out, send it in, wait
www.oceansofgold.com and you'll for the check in the mail, it is
see what I mean - some retailers far simpler now. Go to the
have astonishing offers, up to website, order, fill in the
70% off items ordered online, coupon code, instant savings! No,
$200 off $2000 purchases. It it is not new, it is young sales
makes consumers think they are executives who were weened on the
making a killing, but in reality early Internet realizing its true
the retailers is laughing all the potential, as a mass marketing
way to the bank. medium for consumerism.
Is it the birth of something new?
About the Author:
Richard Dows is an entrepreneur that has started several businesses, some as experiments, others as serious enterprises. As a freelance web designer he has embraced Standards and explored many facets of the online business world.
Read more articles by:
Richard Dows
Article Source: www.iSnare.com
