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On Page Search Engine Optimization SEO Primer
nce your small business would want to use a key phrase to
has an established website, give your term a geographical
you’ll find that the top focus like: “Windsor Ontario
three search engines (Google, website design”. Or, if you
Yahoo, MSN) will provide the bulk specialize in small business
of your traffic – with Google website design, use: “small
probably sending you more business website design”. You
visitors than all other sources want to stay away from keywords
combined. Sure, you can submit to that are too general because they
directories and exchange links are very competitive terms. If
with other websites, but they you choose to target “website
will not directly provide much design”, you’re going to be
traffic. Now, it’s probably fair competing against every other web
to say that you should focus designer around the world – good
almost all of your online luck!
marketing efforts to ranking well
in the most popular search On-Page Optimization
engines. Below, I’ll list some
tips to help you do just that. Now that you have chosen just a
few specific keywords, we need to
Target Specific Key Phrases include them in your website so
the search engines will know that
Try to think what keywords a your business relates to those
potential customer or client is terms. Try to only target one or
going to use to search for a two keywords or key phrases per
business in your industry. Now, page. Be sure to include these
take those keywords and make them keywords or phrases in you Title
more into more specific key tag, Meta Description tag, and
phrases. For example, if you are Meta Keywords tag. Don’t worry
a website designer, then you about the Meta Keywords tag too
much – the search engines (Google Bulleted Lists: try to include
Especially) give this tag little your key phrases in a bulleted
or no weight when determining list. Remember, it should look
search engine relevancy. Here are natural.
some more ways to include your
keywords or phrases in your Alternate Text Tags: include
pages: alternate text to describe the
various images on your website.
H1 or H2 Tags: why not include an This tag allows blind Internet
H1 tag right at the top of the users to understand what images
page with your key phrase. Follow you have on your site. Search
that up with an H2 tag including engines index this information
another key phrase or word. But, and you can use it to your
make sure that you use both tags, advantage by including a couple
in use them in the proper order – key phrases.
H2 following H1.
Include Relevant Content
Body of Page: make sure you
include your key phrases in the Content is now king when it comes
text in the body of the web page. to search engine optimization
Make sure that it sounds natural, today. Why should your website be
though. Don’t include it too many important if it doesn’t include
times or you may be penalized for any information that could
“key word stuffing”. interest a visitor? Including
information and articles
Bold, Italics & Underline: in the regarding your product, services,
body of your web page, try to use or industry is the best way to
these tags to emphasize your let the search engines know that
keywords. your website really matters.
There are hundreds of article
directories that allow you to
freely use their articles on your Conclusion
website. All you are asked to do
is provide a link to the author’s Search engine optimization is not
website at the end of the an exact science. Nobody really
article. If possible, try to knows how the search engines
write a few articles yourself so determine where a site will rank
you can have some original in the search results. The
content. Google and the other preceding article will give you
search engines will know if you the basic knowledge to obtain a
are using someone else’s article. decent position. You will have to
There’s nothing wrong with this, continually fine-tune your
although they will give you a lot website and analyze a
more credit if the work is competitor’s website to improve
original. My last suggestion: your positioning. Unfortunately,
update your website on a regular it still doesn’t end there. There
basis. At least every month you are a number of off-page factors
should be adding some new content that determine how well your
to your website. The search website will rank. I will discuss
engines want to give the high these factors in a later article,
rankings to websites that have but this is a good place to start
fresh content added on a regular for now.
basis.
About the Author:
Paul Coulter owns and operates a London Ontario Website Design Company. Visit http://www.ekonline.com/articles.html for more articles by Paul.
Read more articles by: Paul J Coulter
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