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On Page Factors Affecting Your Position On Google Searches
his article will focus on but throughout the site
the factors that, we Linking - where your site links
believe, affect your to and who they are
results on Google searches. But Content - how big and new your
remember, Google does not publish content is and who is viewing it
its algorithms and is always
changing and updating the way it Keywords
views sites - so these are the
guidelines for you to follow, Funnily enough, probably the
rather than a definitive least important keywords are
statement of the processes those that you put in the actual
involved. keyword meta-tag. This feature
has become so abused that Google
The major factors fall into two had almost disregarded it,
main types, namely, on-page and whereas other search engines do
off-page factors. Basically, pay attention to this tag.
on-page factors are those things
that you can do to improve your Simple rules for the keyword
ranking by adapting the actual meta-tag are to make sure its
coding of your site. This article short (less than 10 words), make
will focus on on-page factors, sure it is relevant (all keywords
and a second article will cover used appear on the page) and
off-page factors (those factors there are no duplicates. Remember
mainly relating to incoming links search engines work on a page by
to your site). page basis so always think about
the specific page you are working
In terms, of on-page factors the on. We have a feeling that Google
areas we will cover are: only uses this meta-tag
negatively, which means that it
Keywords - not just the meta tag, will mark you down for breaking
the rules, but not necessarily In the actual body of the text,
mark you up for doing a good job. keywords should be apparent
without being duplicated so much
Other places where keywords are that Google sees them as spam.
important are the actual text Many people use one of the
(see later), your domain name and various keyword density analyses,
the other meta tags. We have such as the one on the Free SEO
found that having your keywords Tools site www.datacoms.co.uk,
in your domain name help, as long this gives you an idea of the
as they are not overdone. So relative density of your keywords
www.seo-gurus.co.uk is good compared with the rest of the
whereas page. Other good ideas are to
www.good-search-engine-optimisati have your keywords in H1 tags and
on-for-google-that-works.com is also highlighted in bold, both of
bad. Again some other search which Google seems to take into
engines weight the actual domain account.
very highly, as can be seen when
you do a search using their Linking
engine. We are not just referring here to
external links, but also how you
The jury seems to be out on the link between pages. In fact, a
title tag since duplication of good internal linking strategy
the same keywords here may be seems to be highly rated by
seen as spammy or overload by Google. Whereas a complex
Google. Similarly the description internal linking hierarchy can
tag should contain a meaningful mean that some of your pages just
sentence outlining the theme of don't get found by Google. We try
the site without overdoing the and keep the maximum number of
keywords. clicks to reach a page down to
three, and preferably two. It is
worth considering using Google stability highly, so don't keep
site maps, since Google seem to churning the links of sites that
be doing a lot of work in this you link onto.
area which means they will
probably become more prominent Content
with time. Google likes big, old sites and
that's a fact. A large site that
One last point on internal links, has been around for 5 years is
try to make the linking anchor always going to out-gun a small,
text consistent, Google likes to new site in the results page
see the same anchor text on takes. So as a new site, you have
different pages linking to a to keep Google interested, and
page. one way of doing this is new
well-written content. Try and put
External links should be used up at least a few new pages a
with caution. We saw a site with month, all nicely linked to the
had an address book that a rest of the site. Avoid having no
Russian porn site added its URL new pages for 3 months then 100
into. This led to Google banning new ones on one day, we have a
the site because we it was deemed feeling Google prefers to see a
to be linking to a bad gradual increase in content.
neighbourhood - sometimes you Again suddenly increase of
only learn from your mistakes. It content or links may be seen as
is also worth checking spammy by Google and your site
periodically that all the links devalue in its eyes. Google is
on your site still work. If you trying to see if your site is
have broken links, Google is more genuine and growing organically.
likely to hold your site back in
the search results. We also We have seen sites with pages
believe that Google rates link that run for miles. Short,
well-themed pages are again a big the scroll bar - keep pages short
attraction to Google, this also and focused.
allow you to do more clever
internal cross linking with In the second part of the article
consistent anchor text. It is we will look at how off-page
also better for human readers who factors can affect your Google
can be put off when they see how ranking.
small the scroller button is on
About the Author:
John Fowler trained as a Mathematician and has worked in the IT industry for over 30 years, much of the time in sales related functions. He now spends his time between being a partner in SEO Gurus and as a sales and management trainer for ICT companies. John can be contacted via SEO Gurus
Read more articles by: John Fowler
Article Source: www.iSnare.com
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