ncreasing your website website activity while you are
activity does not mean you offline is to write about your
have to be online all of site on a regular basis in your
the time, ducking into chat rooms company's newsletter. Be sure to
and onto bulletin boards only announce it if you are
long enough to scream out the re-launching (or launching for
title and url of your website the first time) your company
before they cyber drag you out of website. You also want to
the room kicking and screaming. announce major site changes, like
There are a number of ways you the addition of a section from
can promote your website without your CEO. You may even want to
sitting in front of your computer include a regular feature that
all day every day. highlights changes and special
sections of the website your
The first way to increase your customers should check out.
website activity while you are
offline is by adding your website The next way to increase your
address to all of the printed website activity while you are
material your business makes. offline is to get the best, and
This includes company easiest to remember, website
letterheads, envelopes, address for your company. This
newsletters, fax cover sheets and will ensure that people can
business cards. This is not to remember it and find it easier to
say you should not include your return on a regular basis. If
traditional company contact staff members stumble over the
address, but your website address address on a regular basis, or
certainly deserves a place on all customers find it difficult to
of your literature. remember or type into the address
bar of the internet service they
The second way to promote your use on a regular basis, it is
unlikely to be visited as often.
An additional way to promote
Another way to increase your website activity while you are
website activity while you are offline is to be sure that your
offline is to be sure your entire website appears in any printed
staff is knowledgeable about the media attention your company
site and its contents. Even the receives. Ask that it be printed
person who answers the main phone with your name or with the bio
line should be able to answer section of the article.
general questions about the
website. This ensures that any The seventh way to promote
customer who has even the website activity while you are
slightest question about the site offline is to be sure to mention
will find your staff helpful and your website address whenever you
intelligent, increasing site deal with any type of media. If
activity. the local news station is
interviewing you about your
The fifth way to promote website accounting firm at tax time, it
activity while you are offline is is a good time to bring up your
to add the website address to website address.
your company's voice mail. If a
customer calls after hours and The next way to promote website
gets your voice mail, they are activity while you are offline is
likely to want to make an to add your website address to
immediate connection with your all press releases you make to
company. Adding the site address the media. Press releases can
to the message they will hear seem a bit naked if you cannot
makes it more likely they will give customers a way to directly
turn to an online connection to connect with the company after
see your company. the article has been printed. A
website address can do just that. should go to your site.
The ninth way to promote website The final way to promote website
activity while you are offline is activity while you are offline is
to be sure that your website to get a magnetic sign or bumper
address appears on all sticker to add to your fleet of
promotional materials. Most company vehicles and add to your
companies have promotional employee's personal vehicles
materials like t-shirts, jackets, advertising the site. When you
duffle bags, Frisbees, and are stuck in traffic on the
notepads, that they offer freeway, the guy next to you or
customers and their employees as behind you might just punch up
free gifts. Printing the website the site on his blackberry for
address on these is a good way to lack of a better activity.
reinforce the idea that customers
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Read more articles by:
Anton Cheranev
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