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Off Page Search Engine Optimization SEO Primer
n the earlier years of amateurs are exploiting this by
search engine optimization, registering domains with the
it was all about on-page keywords in it, separated by
optimization. Things like the dashes. Nobody knows how long the
page title, Meta tags, heading search engines will continue to
tags, comment tags, and anchor weight this factor, but none the
text were the only things that less, it’s probably not a bad
mattered. Keyword stuffing could idea to include a keyword or
easily get your website to the phrase in your domain name, but
top of the search engines results don’t get out of hand:
page. If I wanted the number one www.please-let-google-ban-my-site
position, all I had to do was -because-of-all-these-words.com
copy my competitor’s page, add my
keyword one more time, and viola The number of years your domain
– I’d rank first. These days, has, and will be, registered for
things aren’t quite that easy. In also has an effect on search
order to obtain top positioning engine rankings. If you have an
in the search results, your older domain name, it is
website has to gain to generally concluded that the
credibility or “web cred” in website is not spam and will
order to be recognized as probably be around for years to
important. come. This makes sense – Google
should give higher priority to a
Optimize Your Domain Name website that’s been around for 5
years, than give the high ranking
As of this writing, appears that to a brand new, untested website.
the search engines do weight the It may be a good idea to acquire
fact that your domain name has a domain name that been around
your keywords in it. Problem is, for a few years and also contains
many SEO professionals and one of your keywords. The
downside is that this option may websites do. In order to get your
be expensive. If you don’t have number up (4 or 5 is pretty
the budget for that, Google also good), you’ll have to get other
seems to give credit for the websites to link to you.
number of years that the domain
is pre-registered. I’ve looked at Quality Counts More Than Quantity
some data, and it seems that if
you register your domain for a As soon as webmasters realized
few years out, Google assumes you the importance of back links,
don’t have a fly-by-night website numerous schemes were hatched in
and you may be entitled to a an attempt to build up thousands
slightly higher ranking. Given back links very quickly. Google
the miniscule cost of registering has since caught on, and if your
a domain name these days, it’s website acquires too many
probably not a bad idea to low-quality links too fast, you
register your domain name for 3 may get penalized. Here are some
years rather than 1. tips to obtain the best quality
back links:
Page Rank
One-way links are better than
Google assigns each web page a reciprocal links. Reciprocal
Page Rank based on the number and links are being de-valued because
quality of inbound links you have it is not natural linking – it’s
pointing to your website. You can an arrangement between the
view your website’s page rank by webmasters. If you can afford it,
downloading the Google Toolbar. it may be a good idea to buy some
Your page rank will be displayed one-way links to your website.
as a green bar measuring from 1
to 10. Don’t worry if you only Get links from pages with a high
have a Page Rank of 1 or 2 – most Page Rank because some of that
will pass through to your site, DMOZ, and it gives your site a
increasing your own site’s Page lot of credibility in the eyes of
Rank. the search engines.
Get links from sites in a related Don’t inter-link your websites!
industry or geographical If you think you can just link
location. I do a lot of web all of your own websites together
design in my home town of and improve your Page Rank,
Windsor, Ontario. Therefore, I forget it. Google will see that
make sure that I buy or trade the IP address of all domains is
links from other web design the same, and, either give you
related sites, Canadian, Ontario, little or no credit, or if you
and Windsor directories. Google have a lot of sites inter-linked,
will see that your site is penalize you.
relevant if you do this.
Let last tip I’ll leave you with
Make sure your keywords are is: make sure to maintain your
included in the link from other links. Google, for one, does not
sites. If your keyword is immediately give you credit for
included in the anchor text, your links. The age of the link
Google will assume that your site plays an important role, and as
relates to that particular the months go by, those links
keyword. which were maintained for long
periods of time will carry a lot
Get a listing in Open Project of weight. Good Luck!
Directory (DMOZ), if you can.
Only the best sites get into
About the Author:
Paul Coulter owns and operates a London Ontario Website Design Company. Visit http://www.ekonline.com/articles.html for more articles by Paul.
Read more articles by: Paul J Coulter
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