|
|
|
Off Page Factors Affecting Your Position On Google Searches
ifferent search engines areas we will cover are:
use different algorithms to
calculate where you appear IBLs - inbound links to your site
on their search results. This Directory Listings - which
article will focus on the factors directories feature your site
that we believe affect your User Statistics - who visits your
results on Google searches. One site and for how long
word of warning, Google does not
publish its algorithms and is Inbound Links (IBLs)
constantly changing and updating Many of you may not be aware that
the way it views sites - so these many sites may be linking to your
are the guidelines for you to own site and sending new users
follow, rather than a definitive and traffic to you. You can check
statement of the processes who links to your site using an
involved. IBL checker, like the backlink
checker that can be found on the
We will divide the major factors free SEO Tools site
into two main types, namely, www.datacoms.co.uk.
on-page and off-page factors.
Basically, on-page factors are These checkers allow you to see
those things that you can do to which sites have linked to you as
improve your ranking by adapting identified by Google, Yahoo and
the actual coding of your site. MSN. Interesting, the Google list
Off-page factors are those is always smaller and more quirky
factors mainly relating to than the other two. This is
incoming links to your site. This because Google has decided that
article, the second of two will pure volume of links is not a
focus on off-page factors. good measure of a site's
attractiveness since this metric
In terms, of off-page factors the can be spammed by the use of
links farms, where unscrupulous consistent anchor text; this is
webmasters can buy loads of links the text description of your
for free. sites URL. So we try and use SEO
Gurus for all out links, but some
So Google uses other factors to sites seem to take pleasure in
check your site's IBLs, and one changing this for us. The point
of these is certainly pagerank. is the more consistent the anchor
The concept of pagerank was text is the better you will be
developed by Google to rank sites found. The old example of keying
across the web on a number of "miserable failure" into Google
factors that overall aim to show is a good one to demonstrate the
how attractive a site is to power of consistent anchor text.
potential viewers. Your site will This search gives George Bush's
have a pagerank, even if you biography on the Whitehouse site
don't know about it. Again you - no mention of "miserable
can check your pagerank for free failure" on the site, but it has
at www.datacoms.co.uk. many sites linking to it using
those words as anchor text.
Sites with a pagerank or PR of 4
or more are considered worthy So try and get lots of sites of
sites by Google and so a link PR 4 or above linking to you,
from a site with PR 4 or above is especially if the site has a
more important to your site's similar theme to your own site.
overall ranking. PR starts at 0 However, don't grow your links
and goes to 10, with only sites too fast as Google sees this as
like Microsoft, Apple, Google or spammy, and try and avoid
NASA getting a perfect 10. reciprocal links where possible
(these are links where each site
It is also very useful to get agrees to link to each other).
sites to link to you with The best way to get links is with
consistently good, well-written better search results
content that interests people. performance.
Directory Listings Yahoo is probably the second most
There are many directory listings important listing, but costs $299
sites on the internet, but some a year to list your site, again a
are much more important than PR of 9. There are many other
others, because they are big and sites, far too many to mention,
powerful with a high PR. Top of that may be useful to you. Some
the list must be DMOZ, with a PR are free, others ask for
of 9. Also known as the Open reciprocal links or a payment. It
Directory Project, DMOZ, is the pays to be selective on your
largest, most comprehensive links and we have as yet not paid
human-edited directory of the for any links. Interestingly,
Web. It is constructed and even without paying Yahoo you can
maintained by a vast, global get high on their searches if you
community of volunteer editors. have a listing on DMOZ, so worth
It gets the name DMOZ from the persevering.
acronym for Directory Mozilla, as
it is administered by Netscape User Statistics
Communication Corporation. It Google has developed a number of
costs you nothing to get your measures to record the amount of
site onto DMOZ, except blood, visitors your site and individual
sweat and tears - see pages visited. How did they get
www.datacoms.co.uk for more there (keyword searches), what
details. DMOZ is important pages did they visit, how much
because it is one of the places time did they spend on each page,
Google looks when deciding the did they bookmark the site, etc.
importance of your site. Hence, a
listing on DMOZ almost guarantees After all, a true measure of
where you should appear on the But, in our opinion the reason
search results is how popular and people come back to your site has
interestingly your site is. The to be the quality and quantity of
only real way you can have this information that you have
is by having interesting, or in presented and organised for easy
marketing jargon, "sticky" access by them.
content. Many sites are trying to
add news feeds, puzzles or quotes Content is king, long live
of the day to try and achieve a content!
greater degree of stickiness.
About the Author:
John Fowler trained as a Mathematician and has worked in the IT industry for over 30 years, much of the time in sales related functions. He now spends his time between being a partner in SEO Gurus and as a sales and management trainer for ICT companies. John can be contacted via SEO Gurus
Read more articles by: John Fowler
Article Source: www.iSnare.com
|
|
