Do not make the mistake of in-store should also be reflected
treating the Internet as if online. Some netrepreneurs
it is simply an advertising believe that an online store
medium. The Web has more in needs to be different from their
common with the telephone than storefront. You will be better
print.” – Peter DeLegge served if you make the web an
extension of your show room with
The Internet is a means that many the added bonus of client
use to communicate everyday. connectivity on both fronts.
Unlike the phone, the Internet
ads a visual sense of “Most corporate Web sites are
communication and allows for the horrible about responding to
spread of consumer-based email inquiries, don't let yours
information. Because the premise be one.” – Peter DeLegge
of the Internet is communication
website owners need to ensure a If a client leaves a voice mail
level of interactivity with you will likely find it important
visitors. to return the phone call. In the
same way emails should elicit a
“Your Internet business strategy committed response. We may find
should be an extension of your it easier to simply ignore the
company's existing business large volume of email we have in
strategy and well-integrated with our accounts, but the truth is
everything your company does emails represent either existing
off-line.” – Peter DeLegge or potential customers. We do
ourselves a disservice if we
Websites do not need to be refuse to respond.
somehow set apart from the
functions of brick and mortar “The Internet provides a great
stores. The very things you do opportunity to provide your
target markets with high quality while improving your ranking on
intellectual capital that can search engines.
help position your company as a
thought leader in the minds of “Keeping up with the rapid
your target markets.” – Peter changes of Internet marketing is
DeLegge a full time job. Find an expert
and use him or her.” – Peter
You know a significant amount DeLegge
about your business and the
products and services you If you find it difficult to
provide. A series of manage online marketing on your
‘intellectual capital’ articles own you can always seek out a
cab be an important contribution professional to assist you in
to your visitors. reaching your online marketing
objectives in a way that provides
When you place educational adequate return on your
articles optimized with keywords investment (ROI).
or phrases you contribute to the
understanding of your business
About the Author:
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com
Read more articles by:
Scott Lindsay
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