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Not All Website Links Are Created Equal



I


f you've read anything in       information faster. In fact, if   
the internet marketing          anything it made it more          
arena while trying to           difficult for people to find what 
promote your website, you've no       they were looking for.            
doubt come across the advice that                                       
you need to get links to your         Years ago search engines were     
website in order for it to do         simple by todays standards. Back  
well in the search engines. I'm       then you could often achieve top  
not here to tell you otherwise,       ranking for a particular keyword  
only to point out that when           by simply repeating these         
someone gives you advice on           keywords over and over again.     
getting links, don't assume that      Early search engines assumed that 
any and all links are helpful or      the more often a keyword was      
desirable. You need to learn to       mentioned, the more likely the    
go after links that will give you     page was relevant to the topic.   
the best results for the least        This, of course, was not true and 
amount of effort.                     search engine companies           
                                      eventually wisened up to this     
Years ago, in the early days of       tactic.                           
the internet, it was not uncommon                                       
for internet 'gurus' to council       Getting a mass of links from      
people to place links on FFA          websites that are not relevant to 
lists in order to get traffic.        the topic of your website         
Besides these FFA lists,              produces little return. It does   
webmasters were encouraged to get     produce some return on some       
links from classified ads,            search engines but very little    
webrings, link farms and all          for the two biggest ones, Google  
manner of beasts like these.          and Yahoo, with Google being the  
These links didn't help the           most sophisticated of the two     
average user find useful              engines. Based on information     



from a Google patent application      has, your link may tansfer little 
released a while back, experts        or no pagerank back to your       
surmise that Google will track a      website if there are too many     
number of factors when                links on the page.                
determining how to rate the value                                       
and authority of the link             Placement of the link on the page 
pointing to your site.                is another factor to consider.    
                                      Advanced search engines like      
Some of these factors include the     Google are now trying to discount 
topic of the website linking to       links that are obviously          
you. If it is about deer hunting      advertisements or paid linking.   
and your website is selling           To this end, links under partner  
access to a website builder, the      sections, on links pages, on      
link won't count as highly as if      'partner' pages are being         
it came from another website          discounted.                       
promoting a website builder or a                                        
web hosting company, web hosting      So what kind of links should you  
directory, etc...                     get? The best kind of links are   
                                      keyword rich, contextual links    
Number of links on a page is also     within the body of the web page.  
important especially when             Links that are relevant to the    
factoring in Google pagerank.         context of the page are going to  
When another website places a         get more attention that links     
link to your page, it will            that are clearly off topic.       
transfer more pagerank to your        Including your targeted keyword   
website the fewer the links on        between the html anchor tag is    
their website. Depending on how       also a good idea.                 
much pagerank the other website       

                              






About the Author:

Joe Duchesne is the webmaster of www.screamertraffic.com a directory dedicated to helping you increase web traffic to your website. Reprint freely as long as you maintain the live keyword rich link in this resource box with the article.


Read more articles by: Joe Duchesne

Article Source: www.iSnare.com


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