f you've read anything in information faster. In fact, if
the internet marketing anything it made it more
arena while trying to difficult for people to find what
promote your website, you've no they were looking for.
doubt come across the advice that
you need to get links to your Years ago search engines were
website in order for it to do simple by todays standards. Back
well in the search engines. I'm then you could often achieve top
not here to tell you otherwise, ranking for a particular keyword
only to point out that when by simply repeating these
someone gives you advice on keywords over and over again.
getting links, don't assume that Early search engines assumed that
any and all links are helpful or the more often a keyword was
desirable. You need to learn to mentioned, the more likely the
go after links that will give you page was relevant to the topic.
the best results for the least This, of course, was not true and
amount of effort. search engine companies
eventually wisened up to this
Years ago, in the early days of tactic.
the internet, it was not uncommon
for internet 'gurus' to council Getting a mass of links from
people to place links on FFA websites that are not relevant to
lists in order to get traffic. the topic of your website
Besides these FFA lists, produces little return. It does
webmasters were encouraged to get produce some return on some
links from classified ads, search engines but very little
webrings, link farms and all for the two biggest ones, Google
manner of beasts like these. and Yahoo, with Google being the
These links didn't help the most sophisticated of the two
average user find useful engines. Based on information
from a Google patent application has, your link may tansfer little
released a while back, experts or no pagerank back to your
surmise that Google will track a website if there are too many
number of factors when links on the page.
determining how to rate the value
and authority of the link Placement of the link on the page
pointing to your site. is another factor to consider.
Advanced search engines like
Some of these factors include the Google are now trying to discount
topic of the website linking to links that are obviously
you. If it is about deer hunting advertisements or paid linking.
and your website is selling To this end, links under partner
access to a website builder, the sections, on links pages, on
link won't count as highly as if 'partner' pages are being
it came from another website discounted.
promoting a website builder or a
web hosting company, web hosting So what kind of links should you
directory, etc... get? The best kind of links are
keyword rich, contextual links
Number of links on a page is also within the body of the web page.
important especially when Links that are relevant to the
factoring in Google pagerank. context of the page are going to
When another website places a get more attention that links
link to your page, it will that are clearly off topic.
transfer more pagerank to your Including your targeted keyword
website the fewer the links on between the html anchor tag is
their website. Depending on how also a good idea.
much pagerank the other website
About the Author:
Joe Duchesne is the webmaster of www.screamertraffic.com a directory dedicated to helping you increase web traffic to your website. Reprint freely as long as you maintain the live keyword rich link in this resource box with the article.
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Joe Duchesne
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