ractitioners of the basic search engine optimization
esoteric science and art of methodology involved in both
search engine optimization these categories.
will often make it all sound like
a combination of rocket science On-page SEO used to be all about
and brain surgery. But, the fact stuffing keywords and keyphrases.
is that principles of search For example, if you wanted a page
engine optimization, also to rank high for the term "red
referred to as SEO for short, are widget," you would make it a
quite simple. point to mention "red widget"
many times on the page. However,
The basic idea is to get search search engines have become much
engines to understand your site smarter than they were in the
and to like it. This will lead to late 90s. Mentioning the
your site ranking high in the keyphrase continues to remain a
result pages that search engines good idea, but you need to make
dish out in response to a query. sure that the rest of the content
Here is the basic low down on on the page is also relevant to
what this is all about. the keyphrase. Search engines can
understand words, phrases,
There are primarily two expressions and their
categories of techniques involved correlations. Other forms of
in search engine optimization. on-site SEO involve setting the
The first is called on-page SEO correct "Title" tag in the code
and deals with stuff that you do of the webpage. Further, if the
on your own site to make it rank page is relevant to the overall
well. The second is called topic of the site, it has a
off-page SEO which deals with higher likelihood of ranking
stuff that other sites do related well.
to your site. Let us look at the
Off-page SEO is all about links. to search engine success.
Links to your site from other Quantity plays a role too -- the
sites. When talking about links, more the merrier. But do not
there are primarily four factors forget importance -- one link
to consider: Anchor Text, from a terrific site (such as a
Quantity, Importance, and famous news site) might be worth
Relevance. Anchor text is the much more than a thousand links
word / phrase that you click to from lesser sites. And finally we
reach a site. In case of a have relevance. If the site that
clickable picture, the anchor is linking to you is relevant to
text is the alt-text that is the theme of your site, the link
associated with the image. Having will quite likely be worth more.
relevant anchor text is pivotal
About the Author:
Ajeet Khurana is a web enthusiast and an author. He recommends: SEO Tips & Tricks, MBA in India and Dog Obedience.
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Ajeet Khurana
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