No Cost DIY Website Makeover

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The world's top advertisers
class="cap">Despite     know precisely how to grab your
all the success in the          attention and could you imagine
world from Search Engine              how many more online sales you
Optimisation (SEO) and Online         will get when you start doing
Advertising (PPC), if people are      what they do, on your
not contacting you or buying from     website?

your website– it's a failure!

A great landing page (the
What's the first page that people     first page your visitors see)
see when they visit your website      should do the following

– It had better impress them, or

• Excite your visitors or
they're gone – so it might be prospects

worth the effort to learn how you

• Clearly spell out what your
can get people to contact you and offering is

buy from you and increase your

• Make it really easy for them
online leads, before you spend a to get hold of your offering –
single cent.

this is called the “call to

When you read this article you action”

will;

So how do people arrive on

• Hear what makes visitors your landing page, assuming you
contact you or buy from your web are doing all you can do with
pages.

online marketing, it could be one

• See what you can do, at no of the following;

cost, to increase your web

• Finding your site through a
sales.

web search on Google, MSN, Yahoo

• Imagine how you will feel or another search engine – this
when your online sales start to is known as Search Engine
be profitable.

Optimisation or Organic

So what is a great “Landing Search

Page”?

• Clicking through on an

online advert, that your online etc

advertising like Google Adwords

So do the pages on your
directs them to – this is known website encourage your online
as Pay Per Click (PPC)

visitors to take action that will

• Clicking a link on a related benefit you and them?

site with appropriate or relevant

How to Makeover your
content

website

• An article that you wrote

You might have attended one of
and submitted to an Article our online courses on how to make
directory

Google Adwords more effective or

• Clicking on a link in a blog even how to start appearing on
post that you may have made

the front pages of Google for

• Clicking on a banner certain search terms.

advert

If you have already made the

• Many other ways; all of decision to attend either Write
which will help promote your Winning Proposals or Presenting
website to get more visitors.

Powerfully and Effectively, you

Once there, you want your          will have learnt about the 4-mat
visitors to take action because       system that top content writers
it is clear for them to hear the      use.

value for them in what you are

• Have a clear headline
offering. The actions you will        stating your value
want them to take are as              proposition.

follows;

• Express the benefits of why

• Order your product or people should contact you or buy
service

your offering.

• Contact you for more

• Tell them preciselywhat they
information or an appointment

are getting.

• Take advantage of an offer

• Clearly demonstrate to them
like a newsletter subscription, how they can “get it” and how

they can use it and benefit from it is to make the most of your
it – this is called your “call to online
action”.

presence.

• Ask them to imagine life nd>About the
using your product or Authorservice.

id="authorbio"

NB. Taking your “call to           class="membersnoticewhite">This
action” must feel as though it        article is one of many sales and
makes complete sense to your          marketing articles written by
prospect.

Peter Lawless of http://www.3r.ie

What would happen if your - landing page does what it title="Sales Training | Marketing
should?

Consultant | Marketing Strategy |

In a few months time, when you     Online Marketing">Marketing
have already decided to take the      Consultant delivering Marketing
decision to create effective          Strategy & Online Marketing,
online marketing, you will look       Sales Trainer, and Public
back on the day you read this         Speaker.