he Internet has papers, like the New York Times,
accelerated a have developed a number of
long-established cultural features that are designed to
trend: more and more people are maximize the internet's ability
getting their news from to target.
electronic sources rather than
the newspaper. Television and The NY Times and the Washington
radio have made steady inroads; Post are two prominent examples
the trend really accelerated with of papers that publish daily
as cable TV crept into a majority online versions of their papers,
of American households and all which are updated several times
those specialty channels became daily. Moreover, they produce
available to the populace. The specialty sections that the
noisiest, if not most successful online reader can select from a
cable channels are the news feeds menu and have delivered daily via
that can be found in multiple email. The Post will provide you
formats and languages. with a section on technology or
one on the arts, for example;
Now, the Internet has made each email is delivered daily
further incursions into what was with minimal graphics and perhaps
once the kingdom of Hearst, half a dozen in-depth articles on
Wrigley and the Big Apple's Grey the selected topic.
Lady: The New York Times. The
once mighty Times is down to a Most papers have similar
quarter of a million in daily "newsfeeds" that are provided
circulation and most of that is based on selected areas of
in the suburbs. It is also true interest. Some papers also have
that the Times is changin' developed blogging sections that
however, as are most dailies and solicit feedback on articles,
many community newspapers. Some attempting to retain "viewer"
interest. And as online that would once have been long
newspapers have grown more written pieces in the features
sophisticated in presenting section accompanied by a set of
information, they have also photos. Now, they are video
developed higher quality graphics presentations of the individual
that include lots of quality talking into a camera about the
digital photographs - and facets of their lives that make
increasingly, video. them newsworthy. The pieces are
edited so that they are not
The New York Times has taken to interviews, but rather singular
using video in its obit section. presentations by the person who
Their editors are sending camera is being highlighted.
crews to interview prominent and
aging individuals so that they The San Jose Mercury News takes
have video footage "in the can" advantage of its hometown
for use upon the demise of the industrial base to turn out a
subject personality. The video is regular online feature focused on
augmented with a voice-over or the Silicon Valley: its
talking head delivering the businesses, trials and
standard obituary fare detailing tribulations. While the Merc
the deceased's life, delivers this regular feature for
accomplishments, and surviving free, the San Jose Business
loved ones. Journal wants a subscription fee.
The Washington Post has That is also true of all the
inaugurated an online feature business journals operated by the
that is a series of interviews parent company - which produces
with interesting people and/or business weeklies for perhaps
people with interesting careers. thirty of the nation's largest
These are simply feature pieces cities. It is increasingly true
of specialty periodicals such as finding that the subscription
Business Week, which offers its model can work just as well
online product for a fee. online as on the news rack.
Specialty news services are
About the Author:
Madison Lockwood is a customer relations associate, specializing in small business development, for Apollo Hosting. Apollo Hosting provides website hosting, ecommerce hosting, vps hosting, and web design services to a wide range of customers.
Read more articles by:
Madison Lockwood
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