nline portals : Storehouse that long after the Web first
of information appeared that the first portals
came into existence. Portals
If Barbara Tuchman claimed that served and continue to serve as a
"Books are the carriers of important launch point for Web
civilization. Without books, surfing, and although there are
history is silent, literature some special-interest portals out
dumb, science crippled, thought there that get some market share,
and speculation at a standstill." the ones that started out early
No one would disagree with her are the ones that get the lion's
famous quote. However, besides share of viewership.
being a medium of conveying
knowledge, books can be The magical online portals have
cumbersome and can take large given the world of knowledge to
amounts of time in finding man's finger tip. It covers all
information. The virtual effects aspects from news, headlines,
of science have caused a sports, entertainment, living,
breakthrough making the online shopping, articles,
storehouses of information right current events, current events,
in front of our computer screen news updates.
as opposed to a newspaper where
news may be shortened for the But the portals of old were plain
sake of space. compared to what they are today,
and what they will become in the
The new generation has the power next few years. Already a far cry
of online portals which provide from the plain, static first
information with a mere click. No generation of portals, today's
magic, no drama just news served Web portals take advantage of new
like a hot cup of coffee to technology to create a much more
revitalize your senses. It wasn't exciting surfing experience. The
driving force behind all this is personalized search tools, and
the pervasiveness of broadband, even mobile search services in
which allows portals to hold more the coming years.
rich graphics and multimedia,
colorful and fun animation, and Private portals are also gaining
functional applets such as stock in popularity as a convenient way
market tickers and news feeds. to allow employees, clients, and
customers to securely access
EMarketer's report highlights the personalized information via a
future of the portal in this password-protected portal site.
light, noting that portal Healthcare portals have become a
services will go even beyond the extremely useful addition to
Web itself, into the areas of large HR organizations, which
personalized desktops, and save time and money by allowing
video/multimedia search. And of employees to log into their own
course, portals make their money healthcare accounts--relieving HR
chiefly through advertising, and staff from having to spend time
eMarketer makes note of the fact on low-priority, standard
that the type of advertising requests for information. While
found on portals is also the IT staff may be well-equipped
changing. to handle the technical end of
the portal, leaving the project
The biggest changes in the future entirely in their hands (and not
of portal services will be its seeking participation from other
expansion beyond traditional areas) is likely to result in a
search, something we're already portal that is not aligned with
seeing with Google's branching the true business needs of the
out into other areas. Look for company. The portal must be a
all major portals to launch priority not just of IT, but of
desktop search products, the entire company. Online
portals are the new generation different quote altogether, what
information provider , and yes, say ?
if Late Barbara Tuchman was
alive, she would have had a
About the Author:
I'am an avid writer who writes volumes on the internet. Content development is my strength.
http://www.oneindia.in
OR http://news.oneindia.in
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Debarati C
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