hank goodness Hurricane free music downloads for end
Ernesto was a dud; users. SpiralFrog just signed an
Floridians deserve a break agreement with the world’s
from hurricanes and the rest of largest music company, Universal
us are certainly not starved for Music Group, for access to their
hurricane coverage. As this whole catalogue, an impressive
storm’s demise became obvious the feat for this new company. Should
cable news teams must have Apple, with their charged iTunes
scrambled for alternative stories music, be threatened by these
and maybe this prompted CNBC to guys?
air an interview with the CEO of
a new company called SpiralFrog During this interview Robin Kent,
this past Tuesday. I didn’t pay the company’s CEO, said he
much attention at first, but intends on fufilling the online
since part of my job at advertising dream - to “monetize
ICMediaDirect.com entails staying the unmonetizable”, a phrase he
on the lookout for new avenues of used more than once. I admire his
interactive advertising and ambition, but this task may prove
SpiralFrog intends to deliver easier said than done.
advertising through where none
exists now, I took special Low-cost and free options
notice. available to end-users of the
Internet must certainly frustrate
SpiralFrog has an interesting big online media companies. The
plan and one that’s generating Internet’s experience shows that
interest as advertising dollars time and again when given the
continues to migrate towards the choice between free and paid
Internet. This web-based company content, end-users choose the
will let advertising fees free option. Is SpiralFrog’s
essentially pay the freight of offering, then, too good to be
true? I mean, what’s an already get free music illegally
advertisement or two for free and without consequence, they
music, right? Additionally, these might not be lining up to listen
downloads will be 100% legal and to ads.
free of unwanted adware and
spyware. Remember, ads don’t keep It would be wise for us in
us from watching “24” or Internet advertising to keep tabs
“Desperate Housewives”. on SpiralFrog’s progress because
they will be attempting to
This may sound terrific, but here harness revenue from the huge
are the challenges: 1) these inventory of free and legal music
downloads will not be iPod downloads. The question is will
compatible because they will be the considerable inducements to
of the Windows Media Audio (WMA) use SpiralFrog outweigh the
variety and SpiralFrog users will disinclinations not to? Runaway
not be able to make copies of success could mean that Apple
their music. 2) Downloaders will would have to change their own
have to sit through monthly bouts successful format, whereas mild
of advertising for their music. success might only serve to
3) Mr. Kent described his target encourage challengers to Apple’s
audience as the young kingly share in the downloadable
Internet-savvy crowd that is music space, possibly Microsoft.
already not interested in iTunes And then there’s the real
(thus, SpiralFrog does not pose a possibility that SpiralFrog will
direct threat to iTunes success); be a study in frustration for
but being savvy is not a having gone after a user segment
coincidental condition and these that’s already satisfied with
elusive targets may not care to illegal downloads. It will be
sit through mandatory interesting to watch.
advertising, either. If they can
About the Author:
Joseph Pratt
Media Analyst
TEL: 212-563-6455
Email: joseph@icmediadirect.com
http://ICMediaDirect.com
http://www.icmediadirect.com
Read more articles by:
Joseph Pratt
Article Source: www.iSnare.com 
