hilst not all Smiths to contact suppliers via their
lead the glamorous, websites and e-mail.
technological lifestyles
of Brad Pitt and Angelina Jolie, Although only 3.3 million
the number of British consumers consumers bought loans and
using online financial services insurance online last year, NOP
continues to grow rapidly. state that confidence in buying
such products over the internet
According to NOP World, 48% of is growing, with recent figures
all Internet users researched or showing an increase of 43% in
purchased financial products such people researching, then
as insurance and loans, or used purchasing online.
online banking facilities. In
April, NOP World had already Internet banking is also
recorded estimates of 28 million increasing in significance.
people online in Great Britain, There are now over 10.3 million
with 13.5 million exploiting the consumers managing their bank
Web for their financial accounts online, a result of
requirements. increased confidence for the
consumer and simplification of
NOP World's report showed that of front-end technology by financial
the financial activity, most was organisations and providers.
research related; as 84% of
Internet users seeking financial Despite the positive news,
services used the Internet to finance companies could go
gather information, utilising further in encouraging consumers
sites such moneynet.co.uk and to take up the internet as a tool
moneysavingexpert.com. Over half to manage their finances. NOP
of the users surfing the Web for World has additionally reported
financial information were happy that many online accounts remain
dormant stating that the problem tried to resolve the issue of
affects all banks "even consumer apathy and financial
specialist online providers, with lethargy by introducing product
dormancy rates ranging from as guides to explain complex
low at 10% to as high as 80%". terminology.
Moneynet.co.uk, Moneyextra and
Moneyfacts.co.uk, online For further information:
comparison and information http://www.nopworld.com/
websites, specialising in http://www.moneynet.co.uk/
personal finance, have already
About the Author:
Rachel writes for the personal finance blog Cashzilla: http://www.cashzilla.co.uk/ Rachel has all her own teeth.
Cashzilla, the world's only personalfinanosarus, has a tongue that can heat up the coolest of conversations. He enjoys lacrosse and episodes of Scrubs. Cashzilla is currently dating Nessie, the Loch Ness Monster, it's early days, but both creatures report "they're very happy".
Read more articles by:
Rachel Lane
Article Source: www.iSnare.com
