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Mobile Shopping Search The Next Trend
hopping Search on the times just to buy several items
Internet from different stores but can opt
to "checkout" items they find
Search engines have through Google search. With the
revolutionized the way people checkout system online shoppers
look for information. A huge will be encouraged to shop even
success in the Internet, search more due to less hassle and the
has made people dependent on it security that Google checkout
that people use search engines to brings.
do everything from research to
shopping. Shoppers find great Search in Mobile Phones
deals and stores just by
searching for products they are Shopping search is not only
interested in. However, most gaining in popularity in the
shoppers find it taxing and Internet but is moving on to new
irritating to have to enter their media as well. In an article by
personal information for every Jim Hedger entitled The Changing
store they find through search Venues of Search - Search Going
where they want to buy something Mobile he stated that "It is the
from. users who dictate how technology
develops... [and] choose which
Google's new service, Google technologies survive and how
Checkout, has made shopping more those technologies will be used."
convenient. It furthers the According to Hedger people are
integration between search and migrating to the use of Internet
shopping by allowing shoppers to capable handheld devices like
buy from different stores using a PDAs and mobile phones due to
single Google log in. This means their portability. Portability is
that shoppers do not have to important to users, not just in
enter their information multiple terms of the devices, but
portability of information as capability came the opportunity
well. Because of this, search - to promote and sell their
the number one way of finding products and services through
information in the web - is mobile phones in ways that are
finding its way to mobile phones more convenient and attractive to
making a vast resource of their audience. Mobile shopping,
information (the World Wide Web) which has been around for
portable. sometime already but has been
limited by the phones'
In a paper by Lisa Wehr on Mobile technologies has become more
Search and its Implications for feasible. Mobile shopping is now
Search Engine Marketing, she said positioned to advance along with
discussed how mobile search has the advancement in mobile search
gone a long way from the days and is bound to become
when search consisted "solely of increasingly important to
SMS (Short Message Service), shoppers in the next few years.
which provides simple information
on weather, flights, stock Making the Most Out of Mobile
quotes, etc. based on text Shopping
message requests" to now being
able to give search results from Marketers, however, need to know
search engines like Google, their audience in order to make
Yahoo, MSN, AOL and others. the most of the opportunity.
According to Wehr marketers
Marketing in Mobile Phones should provide services and
products that address the basic
Marketers, of course, saw the new survival needs of customers
opportunities that the improved before offering products catering
search that mobile phones to their more sophisticated
brought. With the improved search tastes. The basic needs are, of
course, food, shelter, and answering these needs. Some of
security. This means that the these companies are:
kind of products and services
that should be made available in Yahoo! - Yahoo launched its beta
mobile phone search are food version of Mobile Shopping last
delivery, numbers of hotels and September 2005. Mobile Shopping
restaurants, weather updates, and is just the mobile version of
email (for personal security their Yahoo Shopping and enables
issues). After satisfying these mobile users to comparison shop
needs only will costumers buy for free. However, they still
things that satisfy their haven't found means to let
belongingness and cognitive needs customers actually buy products
then their aesthetic needs. from their phones. The mobile
Examples of products that address version of Yahoo Shopping only
belongingness needs are ringtones allows customers to compare
and wallpaper downloads that show product prices and access product
of their personality. Cognitive information through their phones.
needs are addressed by products
like news and research. Aesthetic Google - Google SMS is a service
needs, which is the last in line, that allows user to do more than
includes everything from beauty just search and shop. Mobile
tips to cell phone casings and phone users can get phone book
other luxury products. listings, movie showtimes,
weather, facts, dictionary
Companies in the Forefront of definitions, product prices from
Mobile Shopping Froogle, and more using Google
SMS. Like Mobile Shopping of
Many companies understood the Yahoo Google SMS doesn't allow
customers need for mobile purchases to be made just yet but
shopping and has been and are offer comparison shopping only.
online instead of in that
Amazon and TicTap Mobile - A specific store.
partnership between href="http://Amazon.com" Slifter - Slifter is both a web
title="http://Amazon.com" and mobile application wherein
target="_blank">http://Amazon.com users can search for products and
and href="http://TicTap.com" stores. Slifter lets users search
title="http://TicTap.com" for products by either price or
target="_blank">http://TicTap.com proximity and shows results which
lead to an SMS service includes detailed descriptions
wherein mobile users can search and images of the product and the
for title="http://Amazon.com" number. Slifter also has promos
target="_blank">http://Amazon.com and discounts available for
products using mobile different retailers. To avail of
devices such as mobile phones and the promo mobile users need to
even PDAs. But just like Yahoo show or type in the promotional
and Google customers are only code given by Slifter to the
able to comparison shop. product retailer. However, again
even Slifter is not able to let
Smarter SMS - Smarter SMS allows users buy directly from the
users to learn the lowest price mobile phone but is used for
of computer and/or electronic comparison shopping only.
devices and parts online. The
service is free and is aimed at Other companies worth checking
helping customers inside retails out are ScanBuy Shopper and Neven
stores figure out how much they Vision.
could save by buying the
equipment they see in the stores
About the Author:
http://www.theinternetone.net
Read more articles by: Danny Wirken
Article Source: www.iSnare.com
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