ver the last month a new
website created by 21 year So the young student who came up
old student (Alex Tew) has with the idea submitted a press
had a phenomenal impact on the release, and sold a story like
internet advertising world. You any good marketer would. How he
may have heard of was only 21 and came up with this
milliondollarhomepage.com. If simple website to pay his way
not, it is a very simple concept through university. Fortunately
for online advertising. for him the worlds press found
Advertisers can buy pixels on the his release and published it, as
homepage for $1 a pixel. The it was a good story. This meant
minimum order is 100 pixels and more people visited the site, and
with this the advertiser gets a the website traffic increased. In
small image that links from the turn more journalists picked up
Milliondollarhomepage to the on the story and published it.
advertiser's site. The result was a viral explosion
in traffic which meant many
Now this alone isn't what made people bought advertising space
the site successful. Granted it's and it is fair to say the site
a unique twist on internet has been highly successful.
advertising, but lets be honest
it's hardly remarkable. People So is this the new advertising
have been selling spaces for medium of the internet? I am
banners on websites for years. afraid this author doesn't
For this site to be successful it believe so. Once the hype starts
needed one key ingredient, and to die down, and the story is no
that is traffic. Hundreds of longer new, the press will begin
thousands of people needed to to publish fewer articles on it,
visit this site to give the and less people will visit the
advertisers value for money. site. This in turn will lead to
even fewer articles being is good enough, watch the viral
published in the worlds press, explosion in visitors.
leading to even fewer visitors.
This cycle will continue and what Of course for long term growth
originally made this website the new site or service has to be
successful (viral marketing) will good enough to provide value to
ultimately lead to its death. visitors, and not just a fad that
captures people's short term
What can internet marketers learn interest. I wish Alex Tew all the
from this? The best way to best, but I think he too will
promote any new internet venture accept that this is not a long
is to make an interesting story term business that can go
about it, submit articles and anywhere from here.
press releases, and if the story
About the Author:
Leon Chaddock is a 26 year old Internet marketing expert based in Hampshire, UK. He is a director of http://www.macranet.co.uk , and leading article publisher on http://www.articlesnet.co.uk
Read more articles by:
Leon Chaddock
Article Source: www.iSnare.com
