b>Google AdWords and clicks. Until now the two major
Yahoo! Search choices for PPC were Google
Marketing (formerly Adwords and Yahoo! Search
Overture) face new competition Marketing. However, when a third
from Microsoft's newly released major competitor turns up, one
PPC program, MSN AdCenter. can only hope that cost per click
(CPC) gets cheaper, thus lowering
Currently, MSN still displays the advertising costs.
search ads from Yahoo! Search
Marketing, through a contract As to what the new service
that runs until July 2006, but features, the competition
the new technology from Microsoft promises to be tough, especially
is just a few steps away from in the research and targeting
being fully implemented. In the tools area. The advertisers are
first phase, MSN AdCenter was put able to specify what kind of
to the test in France and audience they wish to target by
Singapore and it was launched to demographics - geographic
public access in Singapore on location, gender,
August 31 and in France on age group,
September 26. The results from lifestyle segment and
the two pilot countries were very time of day - and the
promising so, apparently, the system can provide keywords to be
paid search program will go into used in search campaigns. All
beta testing in the United States these data can be accessed before
in October 2005. the advertisers place their ads.
Advertisers love the PPC system Even more, it seems that the
rather than others because it's Adcenter program will provide
cheaper and more targeted; they feedback related to keywords
only pay when their ads get performance and advertisers will
be able to switch to more features. Meanwhile, the new
effective ones during the ad AdCenter platform goes more
campaigns. Eric Hadley, senior towards customer profiling and
director of advertising and behavior.
marketing for MSN, says the new
platform is meant to help users Search engine advertisers can't
drive ROI from a search campaign wait to see their keyword based
beyond just knowing if somebody campaigns become even more
clicked on it, but also knowing targeted. However, they'll have
if someone is likely to click on to wait a little bit longer,
it. because there's no serious
encouragement that the full-scale
As for Google Adwords and Yahoo! deployment of AdCenter will be
Search Marketing, they both possible before the end of this
provide geographical targeting year.
but they don't have demographics
About the Author:
Vince Cordell is a veteran user of Google Adwords and has been helping people to improve the performance of their Google Adwords campaigns. For a complete Adwords how to guide visit http://www.adwordshowtos.com .
Read more articles by:
Vince Cordell
Article Source: www.iSnare.com
