etting good SEO these days and a glaring white bluish light
is like getting a good hair intensifying the whiteness around
stylist. Every online you. You are too terrified to
marketer thinks they got the touch anything. You feel like
magic touch. Price is always the you’re in a doctor’s office.
bottom line factor. The customer
Naturally, as a prospect you
tries to save “a few bucks”. But feel threatened and intimidated.
when they walk back out into the As a fellow certified SEO guy I
street they realize they bought a do not pretend to understand the
discount service in more ways pretentious nature. I never even
than one. Just like the time I heard of Leonard Cohen until I
tried to get a haircut at a went to college. My parents never
discount place and I walked out jammed out to him while I was
into the open street with a Moe growing up. I mean honestly, what
Howard haircut! is he doing on the sound system.
Stylish? NOT!
The whole thing is set up to make
But seriously, walking into a you feel awkward.
search engine optimization
The nerd squad has a welcoming
company can be very intimidating committee. The 40 year old woman
lately. It is so pretentious. I in pigtails and nerd glasses
am not speaking for all of them makes me want to run for the
but there are some real pompous door. The grubby tech guy in the
firms out there. I am talking mustard yellow long sleeve shirt
about the clinical look. They got gives me the sudden urge to jump
the AC cranked up to the point head first out the window. These
where there is crystallized frost are the people who are going to
on the window panes. Everything be taking my credit card before I
is painted bright white. walk out the door. Of course, as
Uncomfortable chairs with a customer I am scared, wouldn’t
ergonomically correct fixtures you be? What is the natural
response supposed to be? approach of what was expected
When In Doubt – Take The Money from SEO firms. I stopped
And Run
listening to the sponsors of the
When a SEO firm is wrong they academic circles of the SEO
still take your money. They run elite. I shut them out and the
for the hills. Literally. They best thing of all I stopped
run for the Hollywood Hills in asking for permission. Short end
most cases – they will leave the of the story, I stopped listening
state, blow town, and disappear. to the “In” crowd. That in itself
Web site designers pull the same paid off handsomely. I was glad
type of stunts causing much to get out of that ridiculous
dismay to the public. Overall stuck up know nothing circus.
this has tainted the entire scene
There are some great places to
for customer and web take your cue from. The book,
marketer.
“Punk Marketing” is worth picking
So what do you do?
up from a manifesto standpoint.
Rebel Marketing
There are some great introductory
Cut a video. Grab a camera and film books that you should get a
shoot and save it and download it hold of too. “The $30 Dollar Film
to your desktop. Throw it up on School” is a great book for
http://YouTube.com and 700+ other learning about how to put shots
web video sites. Take no together and how to communicate
prisoners. SEO can only take you with video online.
so far. You have to learn how to
Taking action in areas that
bend the rules and have the 8 haven’t been fleshed out yet by
families of search engines bow the experts paid off for me. I
down to you. You have to know how was able to get my material
to grab the handle of the knife indexed quickly in the search
and twist it.
engines. Who could argue with
I scrapped out the academic that kind of success. Getting
pages indexed in as little as 4 what year is this?
hours instead of 3 months. High
I thought this was 2008.
Google rankings in as little as a
There are too many books
few hours and getting my blogs written by “experts” who never
read by the right people has stepped a foot in an ad agency,
really changed my business. The work in the field, spend time
networking opportunities that with real clients or achieved
came forth from posting my online visibility. I take offense
material blew me away.
to this type of advice because it
The new partnerships I was lies on speculation and theory.
able to create was a direct Those two nasty words are just
result of hard work and the ticket to take you to the
positioning my web sites. I was a poor house.
firm believer of doing business
Web 2.0 is a great place to
this way after I got $15,000 in start. But that should only serve
the same day from my prospects. as your springboard. There are so
The kicker was I didn’t have to many great services out there
meet with these people in person. that can help propel your
I conducted my sales over the rankings, visibility and build
phone and directed my prospects traffic. Your job as a business
to my pre-recorded media owner is to be open to them and
online.
to work with these tool sets. The
The whole Rebel approach was results can literally transform
all about never asking your business into an online
permission. I simply stopped powerhouse.
listening to advice after I
I encourage all business
picked up an a new online owners to step up to the plate
marketing book. The book asked me and get their own material made.
to visit message boards and Distribute your own video clips,
subscribe to newsgroups. My God record your own podcasts,
populate your blogs and web background-color: #F5F7FB;
pages. Stop handing your money border-left: #BAC9FF 1px solid;
over to PPC, SEO bumpkins and border-right: #BAC9FF 1px solid;
techno shamans. You have to take margin-top: 5px; margin-bottom:
charge of your own marketing and 10px;" valign="top"
deliver your marketing messages align="center">
to the right people.
There is too much bad SEO companies out there. You need to type="text/javascript">
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Article Tags: business, marketing, seo
