ost businesses or Only in a scenario where you are
websites try to achieve aware of the kind of conversion
only one objective: a rate a particular phrase will
higher positioning on the search offer you, can the SEO campaign
engines. There is only one reason be advantageous and beneficial.
for that and it is for bringing Let’s take an example. If you
in higher revenue through selling have a business that deals with
their service or product. camping equipments and if you
Actually, it is not about the look for various phrases that
rankings but it is the amount of have the highest number of
traffic generated due to the searches related to your products
rankings. then you will find that the
primary keyword would be
This is the very reason why PPC "camping". This will be the main
engines are used as a tool for targeted phrase. The question is:
developing various online will "camping" be able to deliver
marketing strategies so that you a high ROI? The answer is no and
can get the highest return on the reason is mentioned as under:
your investment. Tools like
WordTracker or the Overture Keyword phrase: camping
Search Term Suggestion Tool are Searches: 1,570/day on
one of the best for determining WordTracker
the key phrases or the words or Inbound links / #1 site: 1,942 on
phrases that are most searched by MSN
users. The only drawback is that Number of pages / #1 site: 22,100
these tools can’t tell you if a If the site has 50+ pages, then
particular phrase can generate a the approximate cost will be:
high return on investment for $7,000 - $10,000.
you.
Now, let's look at the phrase
"camping equipment": testing ground for website owners
Keyword phrase: camping equipment who believe in choosing keyword
Searches: 413/day on WordTracker phrases. If you are looking at a
Inbound links / #1 site: 113 on #1 ranking for "camping" on
MSN Enhance Interactive then all you
Number of pages / #1 site: 164 have to pay is $0.15/click and
If the site has 20+ pages, then $0.23/click on "camping
the approximate cost will be: equipment".
$3,000 - $5,000.
When you test your keyword
Now that you have this phrases on secondary PPC engines,
information, you can test both try to bid for #1 or maybe you
the phrases "camping equipment" can try to be in the top three as
and "camping" on PPC engines. PPC far as a primary target phrase is
Engines like Overture and Google concerned. Monitor your traffic
offer advanced reporting tools, as well as sales while keeping
which will help you or any the site ranking constant for a
website owner to track the few weeks. After a few weeks,
conversion ratio of the phrases replace the current phrase with
being used. The drawback is that an alternative phrase. Monitor
at Overture you will be paying your traffic and sales again.
$8.85/click to get number 1 for Once you have tested all possible
"camping" or $2.90 to get number primary phrases, you will be in a
1 for "camping equipment", which better position to identify the
is an expensive deal. This is phrase that will provide you the
where you can look at the highest ROI.
secondary PPC engines.
There are many other factors that
Secondary PPC engines like can affect the performance of a
Enhance Interactive present a particular key phrase. What you
really need to consider is what on camping sites, types of camps
your budget is and how much you etc. So if you use "camping
will be able to make per click. equipment", you will find
This will determine the amount of audience specifically looking for
sales that can be expected on a different camping equipments.
daily basis based on your chosen
key phrase. If this promotion The bottom line is that secondary
campaign pays off within 3 to 6 or low cost PPC engine are one of
months then it will be seen as a the best tools for checking the
successful campaign. true value of your key phrase.
Although we have not applied the
above mentioned phrases “camping” and “camping equipment” on PPC type="text/javascript">
About the Author:
Seomul Davis is a senior SEO Services expert with SEO 1 Services a Dallas SEO Company
