he update of the Google over a dozen data centers. It is
index is often referred to impossible for Google to update
as the Google dance. For each and every one of these at
several days when Google is the same time and it is also
updating their index to include impossible for them to alternate
new pages and update their between using old data and the
algorithms, search results almost new updated data. This leads to
seem to take on a life of their some potentially skewed results
own. High positioned sites have in their listings. However, these
been known to drop into near results are not usually
obscurity while the lesser-judged indicative of future rankings.
sites suddenly find themselves
careering towards dizzy heights Relying Too Heavily On Toolbar PR
in the rankings. While this
phenomenon is usually relatively The problem for many webmasters
short lived, lasting only two or is an over reliance on the
three days, many webmasters take toolbar page rank. This is a
it to be a sign of things to come problem for several reasons. Page
during the next major update. rank isn't the be all and end all
of search engine rankings. It is
Spurious Search Engine Results used to determine the weight of
an inbound link, meaning that a
Google uses a number of patented link from a page with a PR5 is
algorithms to determine the exact much better than a link from a
ranking of every indexed website. page with PR2. However, having a
They also attempt to index as PR6 won't necessarily mean that
many websites and pages as they your site will list above all the
can possibly find. In order to do PR4 sites on the web.
this they utilize tens of
thousands of different hosts and Relevancy Of Website Content
has a PR2 it could be that it
The logic is fairly simple. The actually has a PR closer to 5.
PR of your site is a numerical Your site will receive the credit
value determined by numerous from this "live" PR in preference
factors including the number of to that of the toolbar PR so
inbound links. In no way can this don't panic.
numerical ranking indicate the
relevance of your website content A Final Word On The Google Dance
when looking at a particular
search term. Having a PR6 website During the time the Google dance
does not necessarily mean that is being completed, the servers
your site bears more relevance to located around different data
a particular term than another centers are upgrading and
website with a PR2. So, as well updating one at a time. This is
as the PR of your website, Google why some sites will show spurious
must also consider the topic and results and why some webmasters
the content of your site and how benefit for a day or two while
relevant this is to the relevant others lose out. There is
search term. absolutely nothing that can be
done to prevent this Google
Toolbar PR Compared To Live PR phenomenon and there is nothing
you can do to hurry the process
Another problem is that the up. All that is left is to sit
toolbar PR is only updated every back and watch in amazement as
three months or so, sometimes the Google index dances.
longer, sometimes shorter. While
you're seeing that your site only
About the Author:
Matt Jackson, copywriter for WebWiseWords, writes website content on a great many different topics. Visit http://www.webwisewords.com to view the latest offers and some more helpful articles on SEO topics. Alternatively, email info@webwisewords.com for more information or for an informal chat. Please mention this article and where you
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