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Market Your Business Every Time You Send receive An E mail
ow, before you start free and easy way to market their
thinking I’m going to write business.
about undertaking mass
e-mail campaigns, I just want to If you would like to keep your
make it clear that I’m not going signature file professional, you
to tell you how to spam every should at the very least, include
business or consumer in your your business’s website address
area. What I will talk about below the rest of your contact
though, is utilizing your information. It’s smart to take
Signature File (sig file) and the this one step further and add a
Auto-responder function to help little “teaser” below your
market your products and/or address to entice people to click
services to clients and on it. For instance, since my
customers. business’s selling feature is
price, below my web address, I
The Signature File usually include: “Custom Business
Websites only $499”. The goal is
I’m sure everyone has received to keep it short, but as
numerous e-mails with signature effective as possible. It reminds
files – you know, the e-mails prospective clients that my
that have extra bits of services are professional, but
information included at the also inexpensive.
bottom along with the contact’s
personal information. Most people Another good idea is to create
use the signature file to easily two different signature files –
and automatically include their one for current clients, and
name, title, and company at the another for prospective clients.
bottom of every e-mail that they Your prospective clients can
send. What these people don’t receive the signature file that
realize is that this file is a includes general information
about your main product(s) and to worry about money, etc. The
service(s), but current clients goal is to interest the reader
could receive a different enough so that they will click on
signature file that promotes a the link.
complementary product or service.
For instance, with my current You’re not just restricted to
clients, I include a signature text with your signature file;
file with the sentence below my you also have the ability to
website address, stating: “Get include a picture. Just be sure
Top Search Engine Rankings”. This that the image isn’t so large
is a non-intrusive way to market that it takes away from the rest
my Search Engine Optimization of your e-mail because that’s not
service to current clients how signature files are supposed
without pressuring them. to be used. However you decide to
approach this idea, just if you
You can also include product or are marketing a specific product
service information in the or service, be sure to include a
signature file – not just generic direct link to that product or
information regarding your service, and not just a link to
business. If you’re looking to your business’s main page.
market a particular product or
service, include a line touting Auto-responders
the benefits that product or
service will provide. For Want to give your customers or
example, if you have a financial clients the impression of superb
services business, don’t just let customer service? You can do this
your readers know you sell mutual by setting up an auto-responder.
funds or insurance, talk about An auto-responder is a feature
how they can retire rich or be included in your web host’s
financially secure and not have e-mail service that allows you to
automatically send a pre-written
response any time someone sends If your business offers an e-mail
you an e-mail. At the very least, based newsletter, you can set
any time someone sends your your auto-responder to
business an e-mail, you can have immediately send the latest
an auto-responder send a reply edition to the subscriber. This
indicating that you have received method is much more professional
their e-mail and that they can than making your subscriber wait
expect a response within 48hrs. until you can send the newsletter
If your website contains a manually.
frequently asked questions page
(FAQ), you could provide a link Conclusion
to that page in your automated
reply to help improve your When used properly, signature
customer service. files and auto-responders can be
a free and effective way to
As with the Signature File, you market your business. You should
can also take advantage of be advertising your products and
auto-responders to help market services every time you send an
your products. Maybe a potential e-mail. It is the next best thing
or current client / customer aside from have a website to
isn’t aware of your complete automatically generate sales. If
product or service line. Don’t be you haven’t utilized these two
afraid to include a listing of neglected gems already, what are
everything your business has to you waiting for?
offer.
About the Author:
Paul Coulter owns and operates a London Ontario Website Design Company. Visit http://www.ekonline.com/articles.html for more articles by Paul.
Read more articles by: Paul J Coulter
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