any ecommerce business the consumer about the product.
owners have a hard time In the sixties appliances were
understanding trends. An sold by promising to make mom’s
ecommerce business runs on the life easier.
same cycles as a brick-and-mortar
business. The dot com industry In the eighties men stood on
learned that ten years ago. They platforms in malls and laughed at
believed they could ride the wave their wife’s stupidity, and
forever, then everything crashed. challenged the men passing by
This left many people wondering that if they wanted their
what happened. The fact is, tomatoes sliced properly, they
nothing happened. The ecommerce needed to purchase the knife on
business community worked like sale. Both of these sales
all markets do. techniques would fail today
because the consumer has changed.
Tracking a business’s cycle is
easy. All the business owner The new marketing tool is a web
needs to understand is a few site. It is still so new that
basics, and track how they most business owners mistake it
interact, and how that for a digital brochure. Even the
interaction effects profits. This simplest website is capable of
can be done on a simple spread drawing consumers from a large
sheet, or in a table in Word. area, and varied demographic.
There are three variables it must
The Consumer contain to be effective. The
first is graphics. Image is
Sales techniques come and go. In everything. The second is
today’s market, the best way to content. The web site is a
sell is by creating a wonderful place to educate future
relationship, and / or educating clients, stay in touch with
current clients, and send out However, ride it, then abandoned
newsletters and emails informing for the next trend.
clients of events they would be
interested in. It is important to remember that
trends are started by society. If
Trends television does not strengthen
the believe that ‘skinny is
Many trends affect the types of beautiful’ then Dr. Atkins empire
products and services people will would crumble. If people were
purchase. Is this the time to more social then cubicles would
bring out a high carbohydrate not have replaced the typing
treat, when 17 million of the pool.
late Dr. Atkins’ books are sold
as soon as they are released? Life Cycle / Business Cycle
When everyone is downsizing, is When a business is in its infant
it the time to make a new office stage, there is an over
divider that gives the workers population of potential
more privacy and comfort? It customers, because the business
might be, if there is a way to has not created a niche. Meeting
make it possible to address some the demands of your customers is
of the cubicle etiquette important, but always be aware
problems. that trends change, and life
cycles come to an end. That is
All businesses have trends that why business owners should update
directly affect their success. their marketing information at
least once a year.
Finding these trends is one way
to ensure a business’s growth. Every product has a life cycle.
Every business has a cycle.
google_ad_height = 90;
A good manager watches the trends
carefully. Sometimes a change of google_ad_format =
advertising venue is needed. "728x90_as";
Other times may demand a new
product. Maybe the product needs google_ad_type =
to be changed to meet new market "text_image";
demands. It is the business
owner’s job, and marketing google_ad_channel
manager, to make stay a few ="3545651507";
months ahead of the game.
google_color_border =
Staying ahead of the game can "FFFFFF";
keep a business one-step ahead of
their competition google_color_bg = "FFFFFF";
google_color_link =
type="text/javascript">
t-728x90.php";
google_ad_width = 728; type="text/javascript"
src="http://pagead2.googlesyndica
tion.com/pagead/show_ads.js">
About the Author:
Mark Walters is a third generation entrepreneur and author. He offers free training and investing videos designed to speed you towards financial independence at http://www.cashflowinstitute1.com/Articles.html
