f you want to get any kind your less informed
of traffic to your website competition.
or blog, you must use
Long Tail Keywords
keyword phrases in your content.
While doing your online
Is this the only way to get marketing research, you will
traffic?
often come across discussions
No, but it’s the best free way about long tail keywords. Okay,
to attract visitors to your so what are they?
site.
Long tail means, not so
Using a free or paid keyword popular or low hanging fruit.
tool, you will type in the word Basically some keyword phrases
you want to target and see what are more popular than others. The
results come up. Usually you’ll more popular phrases naturally
get a long list of keyword produce the most searches, and
phrases that you can use for your therefore, the potential for
content. At first glance this bigger traffic numbers. However,
list looks great, but are all because of their popularity,
these phrases really going to every Tom, Joe and Mary will be
produce the results you want?
using them in their content.
No.
This means that the
The next step in your keyword competition to rank well in the
research education is learning search engines for the most
about Long Tail Keywords and popular keyword phrases will be
Latent Semantic Indexing (LSI) pretty stiff. So, what’s an eager
keywords. These are two internet marketer to do?
additional elements to keyword
Go for the low hanging fruit,
research that you must know in of course. Yeah, this means
order to get the maximum results you’ll be giving up huge chunks
from your efforts. This knowledge of potential traffic, but your
alone can put you miles above odds of ranking in the top 20 for
those phrases are pretty slim to phrases – make sure you put them
begin with so, why not give in quotation marks i.e. “mortgage
yourself a better advantage? rates”.
You can dramatically increase
By using quotation marks,
your chances of ranking in the you’ll get an accurate picture of
top 20 results by using long tail how many sites are using those
keywords.
exact same keyword phrases. The
Here’s how to look for these fewer sites using these phrases,
gems:
the better your chances of
Lets use the keyword – ranking in the top tier of search
mortgage.
engine results.
You go to your keyword tool
Here’s the results of our
and type in – mortgage. You get Google search:
the following results:
“Mortgage rates” = 51,300,000
Mortgage rates = 9617 searches competing pages
per day “Home mortgage” = 43,300,000
Home mortgage – 1798 searches per competing pages
day “Mortgage how much can I borrow”
Mortgage how much can I borrow = = 16,500 competing pages
298 searches per day “How low can 30 year fixed
How low can 30 year fixed mortgage interest rates go” = 0
mortgage interest rates go = 19 competing pages
searches per day
Mortgage Rates and Home
Okay, here’s how you’re going Mortgage gets thousands of
to analyze your results and searches per day, but look at
quickly decide whether or not your competition. Wow. There’s
these keyword phrases are good just no way you are going to rank
choices.
well for those two phrases. The
Go to Google and do a search best thing to do is forget about
for each of the above keyword them. Move on down the line to
find some low hanging fruit. about.
Ideally, you want to find
LSI is basically a set of
phrases that have under 50,000 related keywords that are
competing pages.
sprinkled throughout your web
Mortgage how much can I borrow page content, or article, in a
has 298 searches per day and only completely natural way. These
16,500 competing pages.
words tell the search engines
How low can 30 year fixed that your content has a high
mortgage interest rates go has 19 relevancy value to people looking
searches per day and zero for certain information.
competing pages.
Kwbrows.com is a good free
If your niche is mortgage and tool that can help you find LSI
you put these two excellent keywords.
phrases on your site, you will be
Let’s find some LSI keywords
in prime position to rank well. for – mortgage.
You may get less traffic for
Here are the results:
these, but these people are just
FHA, mortgage loan, second
as hungry for information as all mortgage, mortgage broker,
those bigger traffic people. mortgages, interest, calculator,
Using long tail keywords can bank.
result in getting highly targeted
Using these words throughout
traffic to your site.
your content, in addition to
Latent Semantic Indexing (LSI) regular keywords, can result in
Keywords
higher search engine rankings for
LSI is something that is your website pages.
fairly new on the scene. Google
and other search engines are now
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Article Tags: mortgage, phrases, searches
