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Make Your Own Podcast Selecting The Right Format
ou may have a great topic this case, I'm talking about your
for your podcast, and great listeners.
content, but for a podcast
to be its best, you should come Familiarity allows your listeners
up with a specific format for to not think about the format and
your show and, for the most part, just go with the content. And
stick to it. while you don't have to lock
yourself into something really
There are many things that make precise, it's a good idea to map
up the format of a podcast. The out how your show will generally
two that I'll cover in this flow.
article are the parts, or
segments that make up a podcast, Here's how one of my latest
and the style you decide upon. podcasts is formatted:
Segments: If you listen to a Intro: This is prerecorded with
radio show you'll often hear news some music and tells what the
at the top of the hour, then show is called, what it's about,
sports, then weather, back into and then introduces the host
music for a several minutes, then (me!).
a commercial break, a listener's
phone call, back into music, etc. Welcome and Teaser: A little bit
of chit-chat from the host, and
All of those parts combine to then a teaser about what topics
make up the show. And while will be covered in this episode
podcasting gives you the freedom of the podcast.
to do whatever you want, whenever
you want, most people are more Current News: A look at the
comfortable when they have an leading news and rumors from the
idea of what's going on -- in past week including some
editorial comments if needed. using those segments. One big
advantage for me, the podcast
Sponsor: If there's a paid creator, is that I don't have to
sponsor of the show it's come up with something new each
mentioned here, otherwise the time -- I already have the
sponsor position is used to format, all I have to do is fill
promote a product as an in the blanks with the new
affiliate. content.
Main Content: This is the "meat Some people don't like the idea
and potatoes" of the podcast and of a static format for a podcast
will vary depending on your -- they feel it conflicts with
podcast topic. the idea of a podcast being "by
the people, for the people." But
Online Resource: Tell about a a podcast can still be personal
resource online that's related to while being formatted -- and if
the main content and that the you take a look at the top
listeners will find useful or podcasts, almost all of them use
interesting. a fairly steady format.
Feedback: Answer questions from The other type of podcast format
listeners and solicit feedback you need to decide upon is the
using email, recorded comment style you'll use. For example,
line, etc. you could be very casual, or
strictly business-like. Or
Outro: Usually prerecorded with somewhere in between.
some music, this is the final
goodbye for this episode. Unless you know your audience
extremely well, I'd suggest
Every week I create a podcast against sounding like you're all
business. That's not to say you to create many episodes of a
can't use a podcast for business podcast when there are at least
-- you can! It just means that a two people. And many listeners
podcast, like any other method of think a team approach is less
communication with your prospects boring than a monologue can be.
or customers, can be used to
build relationships. Being more The decisions on how to format
personable will go a long way your podcast are, of course, up
towards building that to you. The good news is that
relationship. there are no wrong answers.
Ultimately it's your podcast and
You'll also need to decide you can make it the way you want
whether to fly solo or podcast -- and if you want to try
with a partner. When you're different formats to see which
podcasting by yourself it's much feel best, you can do that, too.
easier to make decisions -- you
don't have to bounce ideas of Just don't let the decisions hold
anyone first. You can also record you back -- it's better to get
your podcast when it's most started and do some tweaking as
convenient for you - no juggling you go than to never get your
schedules with someone else. podcast launched because you're
overwhelmed with decisions.
However, it's usually much easier
About the Author:
Jay Jennings is the author of Podcasting In About An Hour, a video training system that gets people up and running with their own podcast - fast. You can get full details about the course at http://podcasting.inaboutanhour.com
Read more articles by: Jay Jennings
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