he logo and colors provide when you send registrants from
the face for your event and your homepage to the registration
can help to build form. Seeing a prominent
credibility. It is always a good reference to your parent
idea to include your organization reminds the
organization's logo on registrant that the event is
registration forms to lend the presented with the same quality
credibility of that entity to the and attention to detail that they
event itself. However, creating a have already experienced.
separate logo for the event
itself can help you convey more You should also consider creating
ideas than your company logo can a logo specifically for your
on its own. event especially if the event has
a large following and is building
Adding your company logo to your its own branding. It is not a bad
event marketing materials like idea to incorporate the general
flyers, emails, invitations, theme of your organization's logo
registration forms, and event into the event-specific logo,
websites is imperative, including the colors, shapes and
especially when your company or fonts. However, make sure to give
organization is an industry-wide the event logo its own identity
expert or a household name. For or twist which makes it unique
example, Zig Ziglar conferences from your primary logo. If you
or Yahoo! Search Marketing need inspiration for elements to
seminars always rely on the brand add to the event logo you can
recognition of the parent company take inspiration from the
to help create notoriety and properties of the event itself.
credibility for their events. Consider the event venue (located
Using your organization's logo in Florida? Consider adding a
also helps to create consistency palm tree.), the type of event
(what golf tournament logo is 'cutting-edge' styling.
complete without a club, flag or
ball?), and the industry. It may
seem cliché to use imagery like
this but remember that you are trying to get registrants to type="text/javascript">
google_color_bg = "FFFFFF";
google_color_link = type="text/javascript"
"0000FF";
google_color_url = src="http://pagead2.googlesyndica
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google_color_text =
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About the Author:
Ryan is a member of the marketing team for RegOnline: a producer of easy-to-use event management resources, and a company dedicated to making event planners' lives easier.
