n impressive website will website is directed at your trade
go a long way in creating a partners, make sure that
killer first impression information on products,
about your company. A few simple distribution and partnerships is
tricks make the difference easy to find.
between a good corporate website
design and a great one. Here are Value their time
10 tips to consider, before you
hire that web designer: When was the last time you waited
patiently for a flash intro to
Establish goals download? Remember that lots of
web surfers still use low speed
Often, your website is the first modems of 28K or 56K. Your first
point of contact for your page is the most important, make
customers. Therefore, the most sure visitors get there quickly
critical part of corporate web and stay.
design is to establish the impact
the website must have on A site map is a great idea,
visitors. Do you want to close a especially if you have lots to
sale, generate a database or say. Someone who quickly finds
provide information? The what he or she is looking for is
corporate website design process more likely to return.
must support this goal.
Make it enjoyable
Remember who you’re talking to
Good corporate website design is
If you’re in the business of all about avoiding customer pain
selling kids’ storybooks, a points. Stay away from irritants
stuffy looking website with big like music (unless you’re in that
words is a strict no-no. If your business), Java pop-ups and
redirects to other pages. If you developing your corporate website
need to have any of these for design, devote special care to
some unfathomable reason, make the copy. Does it say all you
sure there’s an option to turn it want, quickly and clearly? Is it
off. well written, and free of
spelling and grammatical errors?
Make it look good If there’s too much content, it’s
a good idea to split it across
That’s the whole game, right? A two pages – no one likes to
smart website will make the scroll down too long, and never
business, however small, look from side to side!
good. The corporate website
design process must blend Keep it simple
aesthetic elements and create a
distinct visual identity. Ensure A consistent and instinctive
that your logo gets due respect layout works best. No one
and the usage of colors and other appreciates having to “learn” how
details are in keeping with to navigate each page. Menus on
company image. Tickers are tacky the top and left-hand side have
unless they’re mean to display stood the test of time.
dynamic information like stock
quotes. Make sure it works
Make it sound good Before you announce your website
to the world, check that it works
Web copy is an art by itself. on all browsers. Remember what
Most web surfers have limited it’s like not to find that newly
attention spans and will move on advertised lipstick on the
quickly if your website doesn’t shelves – well, a website that
come straight to the point. While doesn’t show up is a similar
feeling!
Invasion of the worst kind! Some
Design a 404 designers will use JavaScript to
automatically resize the user’s
You might wonder at this one – window so that the website looks
but it would be useful if your best. Avoid doing that if you
corporate web design process also don’t want to lose all your
included a custom 404 page. visitors. Instead, decide what
Standard “page not found” window size and resolution is
messages are such a yawn and likely to work best for you, but
leave the users wondering whether remember you can’t be everything
their Internet connection really to everyone. Using a resolution
works. Instead, let your visitors of 800x600 is still a good idea.
know that they’ve reach the right
site, but not the right page. The website design decision is an
Include a link back to the home important one, and you have
page or site map. several ways to approach it.
Don’t mess with your visitor
About the Author:
My name is Akhil Shahani. I studied in Mumbai and in the United States (MBA from Kellogg). I worked in several companies but for the last 10 years, I am doing what I love best "entrepreneuring!". My latest venture is http://www.aykya.com, a portal to help aspiring and seasoned entrepreneurs.
Read more articles by:
Akhil Shahani
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