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Love At First Site Giving Your Website Visitors The Right Impression
hink of the people who
visit your site as blind So what do people want to see,
dates. When you open the you ask? There are 3 standards of
door, your blind date usually website excellence, and they are
knows whether they are attracted the same standards you would use
to you within the first minute. to judge your blind date:
How do they know? Easy. By how
you look, what you say, and how 1. How it looks: If I visit two
you treat them. If you open the different websites with the
door wearing the same clothes you purpose of buying something, and
wore in 1987, say, "Wow, from my those two websites sold the exact
friend's description, I thought same product at the exact same
you would be a lot better price, I would buy from the site
looking," and sneeze in your that looked better--the one whose
dates face, not only will you design made me think, "Wow, these
never get a second date, your guys must be making good money if
date will run for his/her life. they can afford to hire a good
graphic designer." The more money
The same rules apply to your I think the business makes, the
website. When people do a search more I will identify them with
for something they want to buy, value and professionalism.
they usually have many sites to
choose from. If yours does not The bottom line is, you need to
impress them right off the bat, make web design a priority. There
it takes about five seconds for are plenty of people out there
them to find another that does who have graphic designer friends
show them what they want to see. willing to design their website
There are plenty of other fish in for next to nothing. Those people
the sea. You are just one among have the advantage because, even
many. if they aren't the superior
business, visitors will perceive know instantly what you're
them to be superior. selling and why they should buy
from you. Visual representation
If you don't have any connections has a lot to do with this, but
with graphic designers willing to you need to watch what you say as
do you a favor, see if you can well. You must be clear, concise
find a starving artist willing to and focused. Don't make the
design the layout of your site. visitor decipher a cryptic
If anyone has an eye for headline full of spelling and
aesthetics and is willing to work grammar errors. Include headlines
cheap, it's a starving artist. that shout to the reader exactly
Once you know what your site what you want them to hear.
should look like, either you or a
web designer can bring the Go over your copy a hundred times
artist's vision to life. if you must, or have a
proofreader edit your copy. You
Take the time to design something must be sure that a potential
that represents your business or customer won't get lost in a
product well. Don't just throw up stream of consciousness narrative
a website with gaudy wallpaper, about your product or company,
out of focus pictures and and come out saying, "What was
graphics placed at random. that all about?"
Remember that first moment when
you open the door to a blind Above all, think carefully about
date. Remember how much the colors you use for your font.
appearances count for in this Make sure there is plenty of
world. contrast between the background
and the font color. Never put a
2. What you say: You want the yellow font on an orange
person who visits your site to background. Also, be careful with
white fonts on black backgrounds. find another site.
If the letters are large, they
will be easy enough to read, but Do what you can to ensure that
if they are 14 point or smaller, your site will download quickly.
your visitor won't even bother One easy thing to remember is
with the copy. No matter what that, if you have too much
colors you use, always make your content on a page, it's going to
font large enough. If people have take a long time to load. Also,
to squint to read your copy, it if you are on a free server, and
is too small. you are sharing a port with
others, your loading time will be
3. How you treat them--It is lengthy. More specifically, if
socially acceptable for a woman you have images that are
to keep her date waiting, letting uncompressed, they could be at
him know that she doesn't 70k or 80k, as opposed to
consider him a priority. However, compressed images that look
it is not acceptable for your almost identical and load at a
site to keep a visitor waiting. preferable rate of 5k or 10k.
If your site takes too long to
load, the visitor will simply
About the Author:
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Read more articles by: Sam Serio
Article Source: www.iSnare.com
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