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List Building Why Sites Come Last And Lists Come First
eople often ask me, "I learning how my customers want a
bought a website, but it’s website to look means everything.
not really what I want it
to be. Where do I go to find What I’m suggesting to you is
someone to help me get it right? that perhaps you don’t want to
" design a website yet—perhaps you
want to focus on building a list
"Whoa!" I say, "Back up." Finding and learning what the elements
a web designer is very easy. But are of a really great website
should you even begin looking? that *sells* first, so you don’t
waste time, effort, energy, or
The problem is that when most money. Even before building web
people start out, they say, “I sites, other bases need to be
want a website and I think I want covered.
it to look like this.” They might
pick out five or six different The first thing is to decide what
websites (by the way, I’ve done you're going to sell online or
this). When I was first starting what kind of service you want to
out, I hired five or six website provide in what area.
designers to do stuff for me. It
was all on barter because I So, where's the best place to
didn’t have any money and none of start?
the websites made any money for
me. They were absolutely Study something that you're
beautiful and they didn’t make passionate about or really good
any money! at, be it hobby or profession,
and within that subject, find a
What I learned was that how I problem that people need to have
want a website to look means solved. Then, study all the ways
nothing. Building a list and that the problem can be solved.
to follow you, who are interested
And, whether you sell an audio in everything you have to say,
series, a streaming video series, and want to buy what you'll be
or even a downloadable ebook selling.
about getting the best car for
the lowest price, How do you build a list quickly
stress-reduction exercises, and easily, while still learning?
saving on your taxes, or some
sort or completely ancient Start building a list by writing
alternative therapy, it doesn't a newsletter about your passion
matter. Find a problem and solve and the people who sign up for it
it. will already be interested in
your future product. Or, give
And here's the thing: Whether something away, like a report in
you’re in real estate or the your field of study. Or, write or
information business or buy an autoresponder series of
optometry, the rules are exactly lessons in that area. There are
the same. The rule is that 99 many ways to build a great list
times out of 100 a good, direct before you even know what it is
response website will always do you want to sell. Then, build a
much better than a good-looking single page where people can sign
website. And no site beats a up. Once they do, they're part of
great list. your list, too.
If you're just starting out, I’m You can also try co-registration,
going to make a recommendation to where your newsletter is offered
you that will make your life much in conjunction with other
easier. If you want to be people's newsletters at the same
successful online, you have to time. That way, you're building
build a list of people who want your list, and other people
building their lists are it, it should be about building a
advertising for you, too. list of clients or customers.
Otherwise, if you just go out and
So, you're list-building for a create a product and don't find a
while and studying. Is it time group of people to sell it to,
for a site? Maybe, but... you're sunk. Build your list
first, and you'll not only save
The first priority of online yourself time and money, you'll
marketing shouldn't be about how avoid frustration.
great your website looks or where
you'll find someone to customize
About the Author:
Tellman Knudson is CEO of OvercomeEverything.com. Learn how to build a powerful and responsive list quickly through his premiere list-building course, MyFirstList.com.
Read more articles by: Tellman H. Knudson
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