t's been almost three and the location of your domain and
a half years since the U. your proper email address, and it
S. CAN-SPAM act went into must identify the person sending
effect, and though it didn't help the email.
to stem the flow of spam into our
inboxes every day, you still have * No misleading subject lines.
to follow the law. For instance, you can't write to
people saying the message is from
"I'm just a one-person their doctor when you're trying
operation," you may be thinking. to sell them Viagra. It happens
But even so, even if you're just all the time. Those messages are
starting out with list building, illegal.
you have to remember that your'e
still liable. One spam complaint * People must be given a way to
could shut you down or worse. opt out of the list, and provide
Though you're probably protected a return email address. When
if you use an online someone does opt out, you have to
autoresponder service, if you're honor their request.
handling mail on your own, there
are some things you need to be Whatever opt out method you
aware of. choose, it must be active for 30
days, at least. You only have 10
Here are some important parts of business days to get people who
the law: have requested to be removed off
the list.
* No false or misleading email
headers. The "To" and "From" * You have to identify your
lines must be accurate, and you message as an advertisement and
must provide accurate routing include your snail mail address,
information. That should include too.
Always include a link in your
Those are the general rules. But email where people can opt out,
there are a couple of other and show that's what it's for.
things to consider. Never, ever Usually, when you use an online
buy lists of email addresses. autoresponder service, this is
Harvesting of addresses is also handled for you. Just be sure.
illegal, so don't do it. Set up a And if you're using your own
proper list building page that software, be sure you're in
sends your subscribers' names and compliance. If you're not and
email addresses to an you're accused of spamming, you
autoresponder that automatically could receive an $11,000 fine
confirms subscriptions. This and/or be sent to prison. Is it
"double opt-in" process is just worth it?
safer. Nothing in the law says
you have to do this, but it just Definitely not.
makes things safer.
About the Author:
Tellman Knudson is CEO of OvercomeEverything.com. Learn how to build a powerful and responsive list quickly through his premiere list building course, MyFirstList.com at http://myfirstlist.com
Read more articles by:
Tellman H. Knudson
Article Source: www.iSnare.com 
